INFORMA RELAUNCHES GLOBAL FLAGSHIP

Lloyd's List is launching on 4th June, its exciting new compact "Berliner" format, with full colour printing throughout. This international trade and transport publication is one of the few daily papers with global circulation that provides the latest business news and maritime developments.

[ClickPress, Thu Jun 07 2007] Following the recent trend by many of the UK's national daily newspapers to change from the traditional broadsheet format, Informa Plc.'s flagship, Lloyd's List is launching on 4th June, its exciting new compact "Berliner" format, with full colour printing throughout. This international trade and transport publication is one of the few daily papers with global circulation that provides the latest business news and maritime developments.

For a publication established in 1734 and built on strong traditions it has a very high profile readership and the change of format is a major enterprise. The new 'Berliner' format (315x470mm) is set to improve readability through ease of navigation and provide exciting opportunities in enhancing its editorial coverage and increasing the range of options for advertisers.

"For anybody involved in international commerce and transport, Lloyd's List provides indispensable news and opinion from reporters around the globe," explains Graham Meikle, Chief Executive Informa Maritime & Transport. "The change to Lloyd's List is an historic moment in its 274 year history. In addition to some great new features, the publications global readership will continue to receive the same high quality coverage and insight that has made Lloyd's List an essential read for anyone working in the maritime and transportation industry."

Julian Bray, Editor in Chief of Lloyd's List, said "The new look and size of our paper still maintains a business focused style while improving on the ease of navigation for readers. The new and improved Lloyd's List now features more content which is printed on a higher quality paper and when combined with full colour printing delivers clearer graphics and pictures. We are confident that the new look will maintain the continued support of our current loyal readership and even attract new readers."

In addition to news, focus and opinion, Lloyd's List will increase focus on shipping markets with new positions for a Markets Reporter and Markets Editor to look at the tanker markets, dry bulk markets and oil and energy news.

The new edition of Lloyd's List will be printed on the Guardian's own printing presses in London. Lloyd's List will be assured the highest level, magazine standard, print quality as The Guardian operates the most modern printing press in the UK newspaper industry and has won awards for its print quality.
Ends
NOTES TO EDITORS: Established in 1734, Lloyd's List is the world's most established daily newspaper with global circulation. Originally focused solely on marine news and casualty reports, the publication has grown over the years to include news on energy, insurance and law.
For further press information, artwork or photos please contact:

Sue Terpilowski
PR Account Director
sue@imageline.co.uk
News services by Image Line Communciations, the leading maritime PR.

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