MISSONI PROFUMI LAUNCHES A NEW FRAGRANCE COLLECTION FOR WOMEN

Envision a fragrance that captures the color and sensuality of a Missoni fashion design.

[ClickPress, Mon Jun 11 2007] Envision a fragrance that captures the color and sensuality of a Missoni fashion design. It would be modern, spirited and utterly enticing in that distinctively “Italiano” way. It would also be timeless – weaving the rich texture of the past with the optimism of the future.

Introducing Missoni, the fragrance. A scent that threads the generations together with love and laughter. “The fragrance draws upon Missoni’s 50 year heritage of luxe sensuality and embraces a ‘passione’ for life,” said Veronique Gabai-Pinsky, Senior Vice President and General Manager, Missoni Profumi. “It is the good life. The caress of the sun. A flower in bloom. The warmth of a smile. A lover’s embrace. The senses come alive, and the only thing that matters is the “bellezza” of the moment. This is the feeling we wanted to evoke with the Missoni fragrance.”

With its stylish exuberance, Missoni is a fragrance like no other, created by Italy’s master weavers of seduction. Colored by joy, scented by passion, fueled by “amore.” It is a medley of beloved indulgences found at an Italian picnic – a cornucopia of fruit, wild flowers and the richest Gianduia – evoking the joy of long, relaxed afternoons with loved ones under an open sky.

MISSONI, the Woman. The Missoni fragrance was created inherently with the Missoni woman in mind. She is spirited in every sense. She loves life and exudes energy and vitality in all that she does. She trusts her instincts and adores surprise and spontaneity.

She loves being with people of every generation and is open to new experiences and sensations. A sophisticated woman, she adores fashion and stays current on all matters of style. Because elegant as she is, her style is decidedly playful. Forget head-to-toe black, color is life to this confident woman.

“The Missoni woman loves the emotion of color and loves to express herself with it, be it in clothes, décor or even fragrance,” said Angela Missoni, Creative Director of the Missoni Women’s Collection. “She lives with a passion – for style, for love, for family, for life.”

MISSONI, the Fragrance. Luscious fruits. Exuberant florals. Tantalizing Gianduia. Missoni is an irresistible weave of some of a woman’s favorite indulgences. The sublime experience captures the luxe sensuality of a holiday at an Italian resort by the sea where the senses are indulged in every way imaginable. It’s a flirtation of all senses, capturing the vibrancy of color:

Radiant Yellows - Vibrant Italian Bergamot, Succulent Nespolo, Magnolia Petals
Magenta Pinks - Voluminous Peonies, Dewy Rose
Intense Oranges - Sparkling Mandarin, Zesty Bitter Orange, Juicy Kaki
Chocolate Browns - Addictive Gianduia, Fluid Amber

“The textures of the fragrance move with a signature pattern much like that of Missoni fabric,” said Trudi Loren, Vice President of Corporate Fragrance Development Worldwide, Estée Lauder Companies Inc. “The radiant yellows of Italian Lemon and Nespolo are woven together with lustrous magenta threads of Peony and dewy Rose. Mouth-watering orange hues of Persimmon and Mandarin sparkle while the addictive and delectable richness of Gianduia chocolate and sexy, fluid Amber define the distinctive weave.”


Missoni is naturally sophisticated and undeniably irresistible. It is for the Missoni woman who is as at home in bare feet as she is in high heels, and as happy to peel an orange as she is to indulge in a bite of decadent chocolate. Missoni is a modern, sensual fragrance alive with the fruitful bounty of the good life.

MISSONI, the Packaging. Like the individuality of the knits that inspired the fragrance, each packaging element is wholly unique, yet threaded together into a collection with hand-touched quality and a vibrant spirit.

The unique and creative elements of Missoni fashion are represented on each product, whether it is a zig zag pattern, Missoni fabric skirt or an entire pouch made of Missoni fabric.

The fragrance packaging is iconic, colorful and expertly-crafted as a Missoni-patterned knit and is also as sensual. Your eyes feast on the kaleidoscope of color. Playful tones of red, orange and magenta are boldly interweaved in various combinations. The bottles are rounded with hand-blown character, inviting the hand to curve around it comfortably as a Missoni knit garment forms around the body. The accenting gold metallic spray and cap are placed asymmetrically on the bottle for a quirky, personal touch. Completing the tactile experience is a Missoni fabric “skirt” that adorns the bottle, adding the signature luxury of Missoni craftsmanship.

The ancillary packaging is threaded together with the fragrance packaging by bold colors accented with the signature Missoni zig zag pattern.

The outer carton is a fresh, modern, graphic interpretation of the signature fabric weave that captures the vivid colors of Missoni and magnifies the zig zag pattern that is unmistakably pure Missoni.

The Missoni fragrance line is available at select specialty stores in the UAE.

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