Unipier to Enhance the Mobile Portal of Telefónica O2 Czech Republic Using a Central Policy Manageme

The extensive solution offers flexible premium charging, parental control, targeted ads and promotion capabilities along with advanced portal management & presentation tools

[ClickPress, Tue Jun 12 2007] Unipier, pioneer of Intelligent Policy Management, announced today that it will implement its policy-based management system at Telefónica O2 Czech Republic, for enhancing the management, presentation, and entire service delivery aspects of the company’s O2 Active portal.

Unipier will deploy a variety of solution modules to support the various service delivery needs by Telefónica O2, including flexible premium charging and content access control tools, advanced promotions and service recommendations for increasing service offering exposure and usage along with targeted contextual mobile advertising capabilities for new revenue opportunities. Furthermore, Unipier will provide Telefónica O2 Czech Republic with a complete portal management system for the portal creation, service presentation and ongoing management of all aspects of the O2 Active portal.

The solution is based on Unipier’s Intelligent Policy Manager system which offers a context-aware policy creation environment for the real-time definition and management of any service delivery business logic and policy requirements. It allows Telefónica O2 to offer a variety of new services and ensure a high level of user experience and interaction across all mobile services and service access channels, while fully implementing the new presentation guidelines of the new O2 Active portal.

“Telefónica O2 seeks to continue its lead within the Czech market in providing innovative service to its customers,” said Stanislav Kùra, Chief Strategy and Product Development Officer at Telefónica O2 Czech Republic and adds “Thanks to Unipier, we may better address our customers’ needs with targeted service bundling, promotions and advertising capabilities, rapidly introduce new premium services to the market and easily update current ones while maintaining a high level of customer satisfaction across any service and channel.”

“We are very proud to implement our unique Intelligent Policy Manger and its various service modules within an innovative mobile operator such as Telefónica O2 in the Czech Republic,” said Gabby Levy, CEO of Unipier. “Using our system, we have extensively increased Telefonica O2’s capabilities to implement any of their service needs in a very short time, while introducing highly targeted service initiatives such as flexible content bundles, promotions and contextual mobile advertising.”

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