MINDWISE signs agreement with the Utah State Fair for sponsorship and promotions

Company will handle sponsorship activation, promotions, sampling and other marketing programs for the Utah State Fair and other events held at the State Fairpark

[ClickPress, Fri Jun 15 2007] MINDWISE, Utah’s first promotion agency has announced it has signed an agreement with the Utah State Fairpark. The company will be the exclusive sponsorship and promotion agency for the Utah State Fair and the State Fairpark.

“We’re thrilled to partner with the State Fair and Fairpark,” said Grant Hanson, managing director. “This is a perfect fit for MINDWISE and what we are all about. With so many events held at the fair- the sky’s the limit on what we can do to tie in a brand-this is experiential marketing at its finest.”

MINDWISE will work with local and national brands to execute sponsorships, promotions, sampling and other marketing programs at the Utah State Fair and for the entire State Fairpark.

Denise Allen, Marketing/PR Director with the Utah State Fair said, "The Utah State Fairpark and Utah State Fair are excited about our partnership with MINDWISE. The annual Utah State Fair held each September draws an average attendance of 300,000 and offers companies face to face and hand to hand contact with consumers. MINDWISE will now be able to fill an area that has been underserved in the past- making the connection for business partnerships with the Utah State Fair.”

About MINDWISE:
MINDWISE is a brand new promotion agency new to Salt Lake, but not new to the nationwide trend of flourishing promotion agencies. MINDWISE works with Local and National Businesses, Media Companies and Advertising Agencies to increase revenue and create consumer brand experience through channels such as face to face marketing, sampling, event marketing, promotions, sponsorships, partnerships, sales promotions and other guerrilla strategies.

Bookmark this release: Del.icio.us - Digg - Furl - Blinklist - Reddit