Alma Media selects FatWire Software

Leading Finnish Media company will implement FatWire solutions to deliver its online services

[ClickPress, Mon Jul 02 2007] FatWire Software, the leading provider of content management and delivery solutions for deploying persuasive Web sites and applications, announced today that Alma Media Group, one of the leading media organisations in Finland, has selected FatWire to support its enhanced online services.

Alma Media is a growing and internationally expanding company that invests in the future of newspapers and online media. Its portfolio of over 50 media properties includes Finland’s leading financial and business information group, Kauppalehti; Aamulehti, the second largest daily newspaper; and Etuovi.com, the leading home-buying portal in Finland. The first phase of the project will see FatWire supporting editorial production, online publication, community development and advertising on over 30 local and regional newspaper sites offered by Alma Media.

“For both our newspapers and our online publications, the key to success is to build and serve a community with accurate, engaging information and relevant advertising,” said Kari Hurtola, Development Manager at Aamulehti. “We are very impressed by FatWire’s ability to efficiently managing editorial content for the web. Combined with the ability to deliver community-based functionality and the management of advertising to match specific customer needs, this led us to choose FatWire after a long selection process."

"We are very pleased to have won Alma Media as a customer,” said Andrew Martin, FatWire’s Regional Manager for UK & Nordic. “We have worked hard to provide a solution that not only manages information but also supports the entire online marketing lifecycle and enables the kind of community-centric services Alma Media aims to provide.”

About FatWire Software and Content Server
FatWire Software is the leading provider of content management and delivery solutions for deploying persuasive Web sites and applications. The company’s Content Server platform gives business users complete control over the creation and presentation of content, and provides a scalable architecture for dynamic content delivery and multi-site deployment. Unlike other Content Management products that focus on simply getting content under control, FatWire's solutions enable organizations to put content to work by delivering highly-targeted experiences to customers, partners, and employees. FatWire’s more than 450 customers include European organisations such as IrishTimes, News International, TDC (Denmark), Sanoma Group, Ford Europe, Orange (FT), 3, Center Parcs, Sony, Radisson/SAS, European Space Agency and others. Founded in 1996, FatWire is headquartered in New York and operates offices throughout North America, Europe, and Asia-Pacific. For more information about FatWire Software's award-winning products and services, visit www.fatwire.com.

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Editorial Contact
Pauliner Sutherland
FatWire Software (UK)
Tel: +44 (0)1784 497270
Email: pauline.sutherland@fatwire.com

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