Comperio Research to monitor Copa America 2007

Comperio Research, an IMG company, has been commissioned to monitor and analyse worldwide television coverage of Copa América 2007, after signing an exclusive deal with Traffic Sports Marketing, who own all commercial rights to the tournament.

[ClickPress, Tue Jul 03 2007] Comperio Research, an IMG company, has been commissioned to monitor and analyse worldwide television coverage of Copa América 2007, after signing an exclusive deal with Traffic Sports Marketing, who own all commercial rights to the tournament.

Copa América 2007 is the 42nd edition of the Copa América, which is the main football tournament in the Americas. The event, which runs from the end of June to mid July is broadcast in 188 countries and comprises 26 games in total.

The main objective of Comperio’s research programme is to equip Traffic Sports Marketing with an understanding of how television impacts audience reach and global awareness of the tournament. Comperio will use its international, media tracking facilities to monitor and evaluate all dedicated, live, deferred and magazine television coverage.

Commenting on Comperio’s appointment, Jean Marc Schwartzenberg, Director of International Business at Traffic Sports Marketing said: “This is the tenth edition of Copa América that the Traffic Group has organised and we want to ensure that the tournament is receiving the visibility it deserves. Comperio’s research programme will prove invaluable, as it promises to make us fully aware of the breadth and depth of this year’s media coverage. This insight will enable us to make informed and effective decisions when selling and negotiating programming rights for future events.”

ENDS

Notes to the Editor



About Comperio Research

Comperio Research is the research arm of IMG with specific specialisms in the sport, media, sponsorship, event, and tourism sectors. As part of the IMG Group of companies Comperio has access to an international network of 60 offices in 30 countries and a constantly refreshed knowledge bank. Clients include Wimbledon, The Open Championships, Australia Tennis Open, Red Bull Air Series and Tennis Canada. Further information can be obtained at www.comperioresearch.com

About IMG

IMG is the world's premier Sports, Entertainment and Media Company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,600 people in 30 countries. Forstmann Little & Co. purchased IMG in 2004.

IMG Sports & Entertainment includes: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic sports and action sports. In addition, IMG Academies is the world's largest and most advanced, state-of-the-art, multi-sport training and educational facility, delivering world-class sports training experiences to over 12,000 junior, collegiate, adult and professional athletes each year.

IMG Media, which includes our content production subsidiaries TWI, Darlow Smithson Productions (DSP) and Tiger Aspect Productions (TAP), is recognized as a global leader in the delivery of traditional and new media content and services, with Internet, broadband and mobile expertise, transforming how audiences access and interact with content.

IMG Media produces and distributes over 11,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children’s content annually, over multiple platforms across 220 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world’s biggest sports archive with more than 250,000 hours of footage. More information about IMG is available at www.imgworld.com, www.darlowsmithson.com and www.tigeraspect.co.uk

About Traffic Sports Marketing

Traffic Sports Marketing operates in the commercialisation of transmission, sponsorship, and promotional rights and is the largest company in the Traffic Sports Group which is one of the leading sports event management companies in the world. The Group was founded in Brazil over 20 years ago and continues to be headquartered in Sao Paulo. It has regional offices in Miami (Traffic Sports USA) and Amsterdam (Traffic Sports Europe). During the course of the last two decades, Traffic Sports has organized and/or commercialized most of the international matches in the Americas including: the FIFA Club World Championship 2000, Copa America, Copa Libertadores, and Copa Sudamericana. Traffic Sports Marketing holds the exclusive worldwide commercial rights to the Copa America. Further information can be obtained at www.traffic.com.br.

About Copa America

The Copa América, which was created in 1916, is the main international football tournament for the South American continent and takes place every two years. The Copa America 2007 tournament is the 42nd edition and is to be held in Venezuela between the end of June and mid July. Further information can be obtained from www.copaamerica.com

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