NBA EYEWEAR & SUNWEAR TO LAUNCH

A “Slam Dunk” for the eyewear and sunwear consumer, Optimate, Inc. has entered into a partnership with the NBA to produce a sport-themed collection of NBA optical frames and sunglasses.

[ClickPress, Wed Jul 04 2007] A “Slam Dunk” for the eyewear and sunwear consumer, Optimate, Inc. has entered into a partnership with the NBA to produce a sport-themed collection of NBA optical frames and sunglasses. Optimate’s NBA collection will feature designs incorporating the NBA logo. The collection will be available at retail around the start of the 2007-08 NBA Season.

“The NBA’s popularity, combined with its reputation for offering high-quality, innovative merchandise makes the extension into eyewear and sunwear a natural for us,” said Optimate Director of Marketing Joseph De Marzio. “We are very excited to partner with the NBA and are encouraged by the positive response we have received from the optical and sunglass marketplace thus far.”

The NBA collection will be designed to meet the eyewear buyer’s needs for quality, performance, style and reliability, while capturing the look and feel of the NBA. Fashionable, sporty looks incorporating the newest eyewear technology will be integrated into every design.

About Optimate, Inc.
The collection is designed and created by Optimate, a leading supplier of eyewear and sunwear made for men, women and children of all ages. Its perpetually best-selling EverlastÔ Eyewear & Sunwear, Amadeus®, Baron®, Broadway® and HEAT® Eyewear and Sunwear Collections, as well as Information about Optimate, Inc., a top U.S. supplier of quality eyewear, is available at www.optimateinc.com.

About the NBA
The NBA reaches fans and consumers worldwide through the licensing and marketing of consumer products bearing the league's trademarks and player attributes. Over 300 licensees manufacture, sell and market NBA products, which are sold in more than 100,000 retail locations, in 100 countries on six continents. Major categories include video games, apparel, footwear, sporting goods and trading cards. The NBA also owns and operates the world famous NBA Store on Fifth Avenue in New York City, as well as NBAStore.com. Over 1 million fans visit the NBA Store each year. In addition to offering a large assortment of NBA and WNBA merchandise, the store features multimedia attractions, a fully operational broadcast booth and an official half-court used for special events, and regularly-scheduled appearances by NBA and WNBA players, legends and celebrities. NBAStore.com is visited by over 20 million people each year and offers a European specific store as well as stores in Spanish, Chinese and Japanese.

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Contacts:
Joe De Marzio, Optimate, (800) 387-8877 ext.103 (626) 821-1388 ext.103
Kristin Conte, NBA Communications, (212) 407.8534, kconte@nba.com

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