Interbike and Pedro's Invites Bicycle Retailers to Enjoy VIP Treatment at Pedro's Fest

Retailers to be treated to schwag, music, drinks, hors d'oeuvres and a group ride with well known pro racers attending the event

[ClickPress, Mon Jul 09 2007] Interbike, in conjunction with Pedro’s Total Bicycle Care, invites bicycle retailers and their employees to attend the 13th Annual Pedro's Mountain Bike Festival in Hancock, Massachusetts July 13-15, 2007 and receive special VIP treatment.

“Without the guys and gals on the shop floor, the industry doesn't have legs to stand on,” said Lance Camisasca, Interbike's show director. “Interbike and Pedro's would like to say, ‘Thanks!’ and show our appreciation by inviting them to attend this year's Pedro's Fest where we will give them special shop employee-exclusive VIP treatment.”

During the festival retailers will be treated to
• Express festival check-in,
• Pedro’s and Interbike Schwag,
• A Shop Guy and Gal-Only Ride on Saturday morning, July 14th, to be led by a well known professional racer and
• The Dealer Reception Cocktail Hour on Saturday, July 14th, at 6:00 p.m., which will have music, drinks and hors d'oeuvres.

The first 50 retail employees (plus one guest) to register will receive free admission, courtesy of Pedro's. For the next 50 retail employees (plus one guest), admission will be $25 - half the regular admission price. After the initial 100 retail registrants, five employees can register for $55 each and the 6th employee is free. The first 100 shop employees to arrive at the festival will receive a "Free Love" schwag bag of Pedro’s products, including new 2008 sustainable products debuting at the festival and Interbike branded items.

Retail employees need to register online at www.BikeReg.com before July 11th using the password "greenfizz".

This year Pedro’s Fest will be held in a new location, the Apple Tree Hill Organic Farm on Route 43 in Hancock, Massachusetts, right in the heart of the Berkshire forest. As in years past, the festival will have rides and events for everyone including downhillers, XC riders and road riders. There will be an Environmental Expo, as well as live broadcast of the Tour de France on site. Some of the pro riders expected to attend are cross-country racers Alison Dunlap and Sue Haywood, and trials rider Jeff Lenosky, to name a few.

For more information about Pedro's Mountain Bike Festival, please visit www.pedrosfest.com.

For more information about Interbike, please visit www.interbike.com, and for more information about Pedro’s Total Bicycle Care, please visit www.pedros.com.

About the Pedro’s Festival
Now in its 13th year, the Pedro's Mountain Bike Festival in Hancock, Massachusetts stands alone as the most unique bicycle event in the United States. The Pedro’s Festival is a weekend of non-competitive riding, camping, contests, clinics and entertainment. The Festival compound includes one of the largest mountain bike demo and expo events in the country as well as all of the amenities needed to enjoy a great weekend - including specialty food vendors, and hot showers. This year’s beautiful site, on the Tree Hill Organic Farm on Route 43, is the heart of the Berkshires and is surrounded by some of the greatest mountain biking in New England! For more information, please visit www.pedrosfest.com.

About Pedro's Total Bike Care
Established in 1989, Pedro’s offers top quality tools, lubricants and bicycle care products for cyclists and their mechanics, with a focus on sustainability. Based in Wilmington, Mass., Pedro’s distributes to 34 countries and has helped champions reach the podium at events ranging from the World Championships to the Tour de France. Pedro's is a division of Swix Sport USA. For more information, please visit www.pedros.com.

About Interbike
Interbike, produced by Nielsen Business Media, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Finishing its 25th successful year, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 21,000 total attendees annually.

The next 25 years of Interbike start with the OutDoor Demo in Bootleg Canyon, Boulder City, Nevada, September 24–25, 2007 and the Interbike Expo in Las Vegas, Nevada, September 26–28, 2007.

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