CompareTheMarket.com announces sponsorship of Channel 4 Drama Season

CompareTheMarket.com, the insurance price comparison site, has announced its sponsorship of Channel 4’s Drama Season 2007/2008.

[ClickPress, Wed Jul 11 2007] The sponsorship, which will run for 12 months from June 2007, will cover new and returning drama shows on Channel 4, More 4, E4 and 4OD. The deal provides CompareTheMarket.com with integrated branding throughout 4’s drama content sites, bespoke microsite with link to CompareTheMarket.com and traffic drivers including editorial support and sponsor credits on show clips. 4 radio, the UK’s biggest commercial radio pod-caster, will include audio pre-roll sponsorship on all Drama related pod casts.

The Ch4 programme sponsorship is part of a £20 million marketing spend by CompareTheMarket.com.

CompareTheMarket.com aims to take the drama out of insurance and focus on what customers want rather than making assumptions that can make a big difference between first price displayed and actual price. Therefore, the price the customer sees is the price they pay. CompareTheMarket.com offers products from many of the top motor insurance groups in the UK, which translates into over 300 insurance prices, resulting in a comprehensive choice of products to suit everyone.

In addition to motor insurance, CompareTheMarket.com also offers home, van, bike, pet, travel and life insurance.

CompareTheMarket.com will sponsor Ch4’s new much-hyped US import shows including Brothers and Sisters, Studio 60 On The Sunset Strip and Cape Wrath. The deal also makes CompareTheMarket.com sponsors of the returning Shameless, ER and Without A Trace on Ch4, and cult favourites including The Sopranos, Six Feet Under and The West Wing on E4 and More 4. The total audience reach is estimated at around 40 million.

Kal Samra, Managing Director, CompareTheMarket.com, comments on the deal; “Channel 4’s drama season is brand-defining programming and exemplifies unmissable TV. The sponsorship gives us a consistent year-long presence and huge audience reach and is a key part of our investment in the brand. We’re delighted to be working with Channel 4”

CompareTheMarket.com’s sponsorship of Channel 4’s Drama season commences on 20th June 2007 with the first two episodes of Brothers and Sisters.

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