PURA IN CATS MUSICAL TICKET GIVE AWAY

In a major push to promote its premium range of cat litters in the UK, PURA is to give away tickets to see Andrew Lloyd’s Webber hit musical Cats during its UK tour.

[ClickPress, Wed Jul 11 2007] PURA has 5 pairs of tickets for each venue of the tour at Northampton, Woking, Birmingham, Eastbourne, Edinburgh, Liverpool and Crawley*.

Tickets can be won through competitions in regional press and local radio as well as PURA’s own website www.purapet.com.

To enter, owners simply email a photo of their cat with a suitable caption taken from TS Elliot’s poems, whose words from Old Possum's Book of Practical Cats provide the most of the show’s lyrics, to pura@ashapura.com.

Commenting on the promotion, Pura’s President of Marketing, Vijay Chaudhari said, “The demographic profile of Cats’ audiences perfectly matches our target customer. Most people attending a performance are cat owners who love their pets and want the best products for them”.

The UK tour also parallels PURA’s drive to extend its distribution through the country and support its team of agents who promote the cat litter to pet stores.

Pura is sold in the UK in 7 and 20 litre bags. Each pair of 20l bags contains a free steel bowl worth c£5. The 7.5l bags have a free litter tray, scoop and 50% extra free material.

Pura cat litter will not support bacterial life, and being a natural drying agent will absorb up any residual dirty cat litter so the tray always stays clean and hygienic.

Consumers also have a choice of PURA litters with added scents of Jasmine, Lavender and Baby Powder, which release their pleasant fragrances when wet.



*Tours dates from www.catstour.co.uk



Editors’ Notes:

Ashapura Group of Mines & Industries, one of the 6th largest Bentonite manufacturers in the world and a presence in more than 40 countries. Staff number more than 900 and annual turnover approaching £100m.

Established for 40 years with a is listing on the Bombay Stock Exchange, the group has strategic collaboration with Volclay Ltd of USA to manufacture value added Bentonite products called Acid Activated Earths.

Within the group, Ashapura, develops, markets and exports quality clumping and non-clumping cat litter products under the award-winning PURA brand, having introduced more than 12 products. Pura is currently sold in 41 countries across the globe.

State of the art facilities in Gujarat in Western India process traditional, ultra and fine granules. A new pellet form is marketed under White Voodles brand. Private labels for customers’ own private have also been developed.

PURA cat litter has been developed by highly qualified technicians in well-equipped laboratories. Ashapura has a natural cat litter, which is naturally sun dried and full of magic properties of instant clumping, highly absorbent, natural odour control and low dust material.

Apart from the well established clumping and non-clumping varieties of cat litter, Ashapura has developed ‘Scented Cat Litter’ with plentiful choice of flavours including Baby Powder, Vanilla, Lavender, Green Apple, Lemon, Rose etc, which emits perfume when wet.

Photos available

Cats production images from www.media.catstour.co.uk Username: cats Password: grizabella


Press contact: George Shaw at Avocado on 01892 750851 geo@avocadomedia.co.uk

Further details from www.ashapura.com and www.purapet.com



Trade enquiries: Vijay Chaudhari chaudhari@ashapura.com T: + 91 22 66651876

Bookmark this release: Del.icio.us - Digg - Furl - Blinklist - Reddit