SeQual Selects Ron Richard as New Senior VP of Marketing and Sales

Former ResMed Marketing Expert to Promote Thriving Eclipse Oxygen System

[ClickPress, Mon Jul 16 2007] SeQual Technologies Inc., which develops oxygen systems known worldwide for their reliability, quality, revolutionary design and economy, announced today that Ron Richard has been selected as its new senior vice president of marketing and sales.

Richard brings over 30 years of experience and extensive knowledge in respiratory, pulmonary, and sleep medicine to SeQual, most recently as senior vice president of strategic marketing for the Americas at ResMed Corp.

“Ron’s background in marketing breathing devices is unparalleled – perhaps the best in the industry,” said Vernon Pertelle, member of the SeQual board of directors and senior director and assistant vice president of the Tri-City healthcare district. “He’s the perfect fit for SeQual in the most exciting growth period in company history. The new Eclipse is fast becoming the new standard in the U.S. for long term oxygen patients. It is the only device that serves as a single-source solution to meet all oxygen needs – and it reduces operational costs for oxygen providers as well. Ron’s expertise and connections will help grow new markets for the Eclipse throughout the Americas, Europe, and the rest of the world.”

Jim Bixby, SeQual CEO, said Richard knows the industry from the ground up.

“He began his medical career as a respiratory therapist and has advanced steadily through the ranks of several notable institutions and companies,” said Bixby. “His insights will help SeQual in working with every aspect of the market – from the patient to the therapist to the provider.”

Richard started as a therapist at the Wesley Medical Center in Wichita, Kansas. He then helped found a distributor of respiratory products and held a number of senior marketing positions at Nellcor Puritan Bennett, Total Sleep Diagnostics, and Thermo Medical Inc. At ResMed, he helped grow sales of its sleep-disordered breathing devices at a rate of 25 percent a year.

“The new Eclipse concentrator is one of the best-designed oxygen devices I’ve seen in my career for meeting the complete needs of patients, whether they are at home, out shopping, or traveling around the world,” Richard said. “I’m excited about the opportunity to grow the Eclipse into an unequalled success story.”

Richard joins SeQual on July 16. He succeeds Ed Radtke, a SeQual founder and current vice president of marketing and sales who recently announced his retirement. Radtke, with more than 30 years of sales and management experience in the home healthcare industry, will continue to serve in a consulting capacity with the company.

“Ed’s leadership has helped SeQual vault from nowhere to achieving the number one position in the industry in battery operated concentrators in less than a year and number three in the overall medical oxygen concentrator market,” said Bixby. “We wish him the best in his retirement and are also pleased he has agreed to continue consulting with us. We have nothing but praise for Ed and are incredibly fortunate to have had his wise advice and counsel over the years.”


SeQual Technologies Inc.

Founded in 1991, SeQual offers a family of innovative products ranging from the 3 LPM (liter-per-minute) continuous flow portable Eclipse to its popular, compact, easy-to-use bedside 10 LPM unit. SeQual’s air separation systems are used for industrial applications such as water purification, oxygenation for aquaculture, producing feed gas for ozone generators, or for any other processes needing high-purity, dry oxygen or nitrogen on site. SeQual is a private company based in San Diego. For more information, see www.sequal.com.

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