Mulberry Launches First WAP Site in the PR Industry

Mulberry Marketing Communications announced today that it has moved onto the wireless internet with the launch of a WAP (Wireless Access Protocol) site, which can be accessed on WAP-enabled devices including mobile phones at www.mulberrywap.co.uk. The agency believes it is the first PR consultancy to have a dedicated WAP site. The WAP site was developed in order to expand on and further demonstrate Mulberry’s extensive new media offerings.

[ClickPress, Mon Jul 30 2007] Mulberry Marketing Communications announced today that it has moved onto the wireless internet with the launch of a WAP (Wireless Access Protocol) site, which can be accessed on WAP-enabled devices including mobile phones at www.mulberrywap.co.uk. The agency believes it is the first PR consultancy to have a dedicated WAP site. The WAP site was developed in order to expand on and further demonstrate Mulberry’s extensive new media offerings.

“New media is becoming increasingly important in the current climate in the UK and abroad,” commented Mulberry CEO Chris Klopper. “Even the internet itself is expanding into new areas with the revolution of Web 2.0, and people are going online more often and from more places, so it is essential that the PR industry adapt to these changes.”

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About Mulberry
Headquartered in London with offices in the United Kingdom, United States, Europe and Australia, Mulberry Marketing Communications is a full service public relations and marketing consultancy. It has a proven track record in realizing the marketing and corporate communications objectives of a broad range of B2B, B2C and technology clients.

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