Mark Nachlis Guest Speaker at Marketing Round Table

Mark Nachlis, VP, Technology Markets, Harte-Hanks, Inc., was the guest speaker at a local marketing rountable discussing trends in direct marketing and the importance of clean data.

[ClickPress, Wed Aug 01 2007] Mark Nachlis, Vice President, Sales, for Harte-Hanks Technology Markets was the guest speaker at the Marketing Rountable held in Palo Alto, CA. In Attendance were both enterprise and consumer focussed marketeers. The topic was discussing trends in direct marketing and the importance of clean data.

The data quality market has seen a dramatic level of consolidation recently—yet another clear indication that the quality of data is finally being recognized as a mainstream component of good IT management. For the most part, companies have learned about the cost of poor data quality the hard way, through failure after failure of major IT projects, through cost overruns and schedules gone completely out of whack. In the meantime, some forward-looking companies are now using data quality for wider purposes and as a distributed service for many systems, applications, and business processes across the enterprise.

This can provide a company several hundred thousands of cost savings in their direct marketing campaigns when the data is clean and acurate.

Other topics of interest were mobile marketing, Is direct mail dead?, e-mail marketing and tracking of ROI.

Mark Nachlis has been in marketing and sales for over 20 years and was previously the VP, Marketing and Business Developement at Maxspeed Corporation, and has worked in the high tech industry with Sprint, Cisco, MCI and General Electric.

Bookmark this release: Del.icio.us - Digg - Furl - Blinklist - Reddit