BPA GAINS UFI ASSOCIATE MEMBERSHIP TO PROMOTE HIGHEST STANDARDS

Not-for-profit organization, BPA Worldwide’s status as an international provider of exhibition and event auditing services has been underlined by its acceptance as a sister association to UFI, the global association of the exhibition industry.

[ClickPress, Wed Aug 01 2007] Not-for-profit organization, BPA Worldwide’s status as an international provider of exhibition and event auditing services has been underlined by its acceptance as a sister association to UFI, the global association of the exhibition industry.



Event auditing is a pre-requisite of the UFI Approval programme for international exhibitions. BPA’s associate membership to UFI will serve the trade show industry, enabling existing or prospective UFI members to have their event audited by an expert auditor of media to a rigorous, internationally-accepted standard.



“BPA’s associate membership of UFI will provide show organisers operating events in international locations with ready access to experienced international event auditing services,“ explains BPA Worldwide President and CEO Glenn Hansen. “In addition to becoming UFI Approved, an accompanying BPA audit and resulting membership in BPA will further increase the accountability of the exhibition by providing a powerful marketing tool for use in the promotion of events to exhibitors, sponsors and advertising/communications agencies.“



As the only auditor of media global in scope, BPA is able to offer its audit services from facilities on four continents. Presently BPA’s multi-lingual audit staff provide media audit services to over 2500 media properties in more than 25 countries. That it is expanding its services into the events market is a sign of the rising importance of international live media as part of the marketing mix.



Its proposition in the exhibition sector in the US and UK is based on combined audit and research. This marries attendance data with an attendance survey that provides event organisers with independently certified visitor numbers and demographic information as well as information on attendee buying power, audience activity and satisfaction data.



The combination of comprehensive attendee research and audited attendee profile data provides a third-party performance benchmark of the value of an event. The report can be used by organisers, becoming members of BPA by virtue of having a show audited, as a powerful consulting tool to guide clients in making insightful strategic show selection and investment decisions, plan more effectively by identifying key market segments in attendance, provide a quantifiable basis for exhibitors to objectively and confidently measure their ROI, and identify opportunities for performance improvement by attracting more of their key targets.



Ends.


About BPA Worldwide



BPA Worldwide is the only global auditor of media. It is the world’s largest independent, not-for-profit auditor of business to business media offering uniformly applied standards around the world. Now in its 76th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2500 media properties across 25 countries, including more than 2000 business to business publications.



BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data. Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.



BPA specialises in multimedia audit, including consumer press, newspapers, expos, website, email newsletters, database and other media containing advertising. This includes media circulation on an international or global basis by a publisher in another territory. This ensures comparability for advertisers and media buyers of media across national boundaries.



BPA Worldwide, which is a founder member of the IFABC, is also an AEO-approved auditor in the UK.



About UFI

UFI is the association of the world's leading tradeshow organisers, as well as the major national and international associations of the exhibition industry, and its partners. As a privileged forum for dialogue, UFI's main goal is to represent its members and the exhibition industry worldwide. By promoting the unique characteristics of trade fairs:

· UFI plays the role of an efficient networking platform where professionals of the exhibition industry can exchange ideas and experiences;

· UFI promotes trade fairs and exhibitions globally as a unique marketing and communications tool;

· UFI provides UFI members with valuable studies and research regarding all aspects of the exhibition industry;

· UFI offers educational training opportunities and a variety of high-level seminars; and

· UFI deals with issues of common interest for its members in the frame of the regular meetings of its regional chapters and working committees.

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