Tuned-in Media Bridges the Generation Gap

Mother and Daughter forge a formidable team

[ClickPress, Fri Aug 03 2007] Like many ambitious professionals Tuned in Media’s founder Linda Casso left the cushy confines of the corporate world to forge her own destiny by starting her own business. Armed with high quality experience and a hefty rolodex of relationships, Tuned in Media, Inc., the company, has established an impressive foothold in the advertising and marketing industries on a local and national level.

“My dream has always been to run my own business my way,” stated Casso. “I was perfectly happy with the corporate world doing advertising sales for a major LA radio station, when a friend planted the ‘what’s next for Linda Casso’ seed. What’s next turned out to be Tuned in Media.”
If you would like to hear someone gush over the prowess of their business associates, you need to only go as far as Tuned in Media’s client list. In an age where clients tend to jump around, the average tenure of Linda Casso’s clients is 5 years stretching up to 15 years.

Customer service is a priority for Tuned in Media. Casso prides herself on knowing everything about her clients from birthdays, to spouse names and even the names of their pets.
One of the fringe benefits of starting her own business has been to spread her wings to other areas of media to provide thorough market saturation for her clients. Casso enjoys the freedom of placing advertising in markets using multiple stations, formats and media rather than being restricted to just one station and format.

As new media such as Internet advertising, Blogs, Webinars and more began to increase in popularity, Casso knew who she needed to compliment her already hefty skill set. Casso’s daughter Miley was a successful young executive who was producing major events and handling major accounts for AMCI marketing. Rather than subjecting herself to the learning curve of New Media, Linda Casso recruited her daughter. “Miley’s job was pretty glamorous so she took some convincing,” states Casso. “However, the grind was beginning to take its toll on her.” Miley Waterman joined her mom at Tuned in Media in January of this year.

“My mom is pretty convincing which is why she is so successful, “stated Miley Waterman. “I like to tell people she wore me down, but the reality is this is the best business decision I have ever made. We’re pieces of the puzzle. We’ve never had a cross word with each other and our skills are so complimentary.”

Linda Casso is quick to add, “Miley has helped Tuned in Media soar to new heights. “She balances me out like no other business partner could”

Tuned in Media holds a prominent seat on the board of NAWBO (National Association of Women Business Owners). Linda Casso and Miley Waterman are quick to point out that their involvement with the Orange County chapter of this organization is extremely rewarding. “The experience and education we’ve received from serving on the board has far surpassed our expectations,” adds Waterman.

Following in her mother’s footsteps, Waterman has immediately set out to leave her mark as well.

In conjunction with some friends, Miley created a community event designed to send care packages to members of the armed services who are over seas. Waterman and friends enlisted the support of the Long Beach fire department, representatives from Friends of Long Beach Animals, the Substance Abuse Foundation, and many ministries from Parkcrest Christian Church. The event was complete with a live band, bounce house, face painting, free hot dogs and sodas, and booths where individuals could seek prayer and information on recovery programs. The kids that attended had their own craft area where they could make thank you cards for the soldiers that were included in the care packages.

“I am happy to say that the final batch of care packages was shipped off to Iraq last week. We're really looking forward to holding more of these types of events that not only support a good cause but connect the Long Beach community members as well,” says Waterman.

The company name may have many interpretations but the truest is that they are tuned in to the local, national and global market and especially to their customers needs.

About Tuned In Media
Tuned In Media is a blend of a caring and experienced staff, as well as talented and skilled professionals who understand their client’s market. Tuned in Media, knows how to position a client’s service or product to reach their maximum audience.

Tuned In Media specializes in helping their clients find an affinity with their customer. They specialize in identifying a company’s niche market and delivering the corporate message locally or nationally. Tuned In Media is an agency that provides advertising services in broadcast and satellite radio, print media, internet, Hispanic marketing, public relations and television. Tuned In Media recognizes that finding a target market is paramount for any company’s growth. Tuned in Media not only facilitates this, but they track their client’s response on a regular basis to insure their advertising dollars are profitable.

For more information contact Ileana International:

Mike Mena
310 683-6327
mike@ileanainternational.com

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