AlClick launches Middle East’s first Cost Per Lead online advertising

Online advertising agency alClick is set to revolutionise Middle Eastern marketing with the launch of the region’s first Cost Per Lead advertising packages.

[ClickPress, Mon Aug 13 2007] Online advertising agency alClick is set to revolutionise Middle Eastern marketing with the launch of the region’s first Cost Per Lead advertising packages.

The new service, Middle East Leads, means the advertiser is only charged when a consumer gives a desired response to the advert, such as filling in an online form.

Middle East Leads is the opposite of traditional online advertising, where the advertiser is billed regardless of whether the consumer responds to the advert or not.

Ahmed Al-Hassani, Director of alClick, said Middle East Leads offers solid results to advertisers.

“Advertisers have lost faith in old-fashioned Cost Per Impression advertising, where they spend huge amounts of money with little tangible return,” he said.

“Cost Per Impression is great for building brand awareness, but advertisers are demanding something more tangible – if you’re launching a new product, brand awareness is great, but sales are even better, and that’s where Middle East Leads offers a measurable return on advertising spend.

“With Middle East Leads, you only pay for solid results.”

The technology is already catching on around the world, with Google recently unveiling its own Cost Per Lead service.

Through the website middleeastleads.com, Middle East Leads gives advertisers an unprecedented ability to track exactly where their money is going, and what it’s buying them, according to Naveed Anwar, CEO of alClick.

“Advertisers are demanding greater metrics to gauge their return on investment. We can do better than metrics. We can guarantee that we will deliver a set number of leads. You can’t get a better return on your investment than that,” he said.

Middle East Leads is the first Cost Per Lead service in the Middle East, added Mr Anwar.

“There will always be a demand for traditional Cost Per Impression advertising, but Cost Per Lead is the future of online marketing, and alClick is the first and only company to offer it in the Middle East.”

Much of the Middle East’s online advertising focuses on financial products, property and travel, all products ideally suited to the lead generation service offered through Middle East Leads.

AlClick, which already serves over ten million adverts a day on leading websites, expects that Cost Per Lead advertising will account for as much as 50 percent of its business within the next 12 months.



About alClick:

AlClick is the Middle East’s leading online advertiser and market intelligence firm, serving over ten million adverts per day to a global audience.

With an average age of 28, 78 percent of alClick’s audience are purchasing decision makers. It provides international businesses access to the largest network of online publishers and market intelligence data in the Gulf and Maghreb markets.

Formed in 2004, alClick was the first agency to provide online advertising in the Middle East. Through its impressively wide reach, alClick has built up the largest (over eight million) customer profiling database of Gulf users and continues to expand its market intelligence offerings.

Middle East Leads is the region’s first Cost Per Lead advertising service. An advertiser only pays when a desired action called a conversion occurs. A conversion can be a sale, lead, subscription or feedback form being completed on your website.

Unlike traditional Cost Per Impression or Cost Per Click advertising where the advertiser is billed whether a conversion is completed or not, with Middle East Leads the advertiser only pays for each successful conversion. No conversion means no charge.

For more information contact:

Omar Van Der Lek
+971 4 329 2222
Omar.vanderlek@ihg.ae
www.middleeastleads.com
www.alclick.com