F&B Supplier In Cheery Mood: Economic Trends In The German Out-of-home Market At New Heights

Representative survey of Marktplatz Hotel / CHD Expert among marketing executives of the foodservice industry in Germany – Sales forecasts for second half-year rising

[ClickPress, Wed Aug 15 2007] The Germans more and more like to go clubbing, to travel around in their own country and to consume away-from-home. Correspondingly the market trend of the hotel, restaurants and foodservice business rose explicitly in the first half-year 2007 in comparison to January – July 2006. According to Marktplatz Hotel / CHD Expert Group, 76 percent of the leading food and beverages suppliers in Germany observe a substantial rising market trend in the first six month of this year. For the representative study, more than 600 marketing executives of the most important and largest F&B supply companies of the German market have been surveyed.

„The business situation is getting better and better and the sales forecasts of the F&B supply industry for the second half-year are positive as well“, Thilo Lambracht, Managing Director of Marktplatz Hotel / CHD Expert, asserts. Only five percent of the interviewed marketing executives are awaiting declining turnovers in the Away-from-home market but a staggering 78% of them have high expectations. Marktplatz Hotel / CHD Expert are the market’s global leader in collecting, managing and analyzing business data in the Away-from-Home market in Europe and North America.

The survey details:

Question: The German Economy is rising. What are your observations on the market development in the Away-from-home market generally and on your customers in the first half-year 2007 (in comparison to January – July 2006)?
Much better disposition 9.5%
Rather better disposition 66.5%
No difference 18%
Rather worse disposition 5%
Much more worse disposition 1%
(Source: Marktplatz Hotel / CHD Expert)

What are your expectations regarding the sales forecasts of your company in the second half-year 2007?
Very high expectations 14%
Rather high expectations 64%
No special expectations 17.5%
Rather worse expectations 3.5%
Much worse expectations 1%
(Source: Marktplatz Hotel / CHD Expert)

About the survey: In July 2007 over 600 leading F&B supply companies have been surveyed by Marktplatz Hotel / CHD Expert Group regarding their expectations on the Away-from-home market in Germany.

About CHD Expert Group: For ten years the CHD Expert Group (CHD) supports the industry in collecting, managing and analyzing business data in the Away-from-Home market. Now CHD Expert Group is recognized as the market’s global leader and hold four million records across Europe and North America. The Away-from-Home market is enjoying phenomenal growth worldwide.

More information:
http://www.chd-expert.com
http://www.tophotelprojects.com

Contact:
Rolf W. Schmidt, schmidt.r@chd-expert.de
Thilo Lambracht, lambracht.t@chd-expert.de
Marktplatz Hotel GmbH | CHD Expert Group
Veerser Weg 2b, D–27383 Scheessel / Germany
Tel. +49 (4263) 301 300, Fax +49 (4263) 301 333

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