SkillPath Seminars appoints RSA Direct

RSA Direct, a leading UK-based list, data and direct-marketing consultancy -- announced an addition to their growing portfolio with the appointment by one of the world’s leading training companies: SkillPath Seminars.

[ClickPress, Tue Aug 28 2007] RSA Direct, a leading UK-based list, data and direct-marketing consultancy -- announced an addition to their growing portfolio with the appointment by one of the world’s leading training companies: SkillPath Seminars.

Operating in UK, USA, Canada, Australia and New Zealand, SkillPath Seminars performs over 15,000 seminars annually in 450 cities around the world.
Their UK customer database of 138,562 names is being made available via RSA Direct as a prospect list. SkillPath Seminars recruit their attendees via a sophisticated direct mail and e-commerce programme.

Richard Gibson of RSA Direct said,
“This is a really exciting addition to the market. New B2B response-generated lists of this quality are increasingly few and very far between. We expect this list to be used by office supplies and mail order, corporate goods and incentives, training organisations, membership organisations and many other B2B segments.”

A spokesperson for SkillPath Seminars adds,
“RSA Direct have demonstrated that they understand our business requirements and our specific requirements of a list manager. We hope to be able to generate valuable revenues from a successful partnership with RSA Direct.”

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