MED signs partner agreements in Asia Pacific

P-OLED microdisplay specialist MicroEmissive Displays (MED) is escalating its world-wide sales and marketing efforts, with the appointment of two new distributors to serve key Asian markets. MED has signed agreements with Galaxy Far East Corporation in Taiwan and Desner Electronics in Singapore to market its industry-leading eyescreen™ products for portable head mounted displays and electronic viewfinders.

Paul van Eynde, MED's Sales and Marketing Director, said: "Following our recent announcement of a sales rep/stockist agreement for Europe, these new distribution partnerships in Asia will enable us to put additional weight behind our worldwide sales and marketing thrust. Both of these very experienced distributors have been chosen for their excellent market knowledge, design-in support and customer relationships and we are very much looking forward to working closely with them."

Earlier this year MED announced a deal with Cytech Technology Limited, which will provide a distribution facility in Hong Kong and China.

Focusing on the key strategic territory of Taiwan, Galaxy Far East Corporation (GFEC) is eager to bring the benefits of P-OLED microdisplays to its innovative customer base. GFEC's president Bob Hsia stated: "With its low power, high quality display, its high integration features and its market extendibility, we are excited by the capabilities of MED’s innovative technology and look forward to offering it to our growing client base. To achieve this goal, we are starting to co-operate with customers by acting as a third-party supplier who can offer state-of-the-art optical engine/modules to our existing customers from mobile TV, portable media player, head-mounted display, digital still camera, night vision system, or even mobile phone manufacturers."

"Under the alliance with our customers and plentiful support from MED, we are confident in offering this world-class technology to the Asia Pacific region. We are proud to be working with MED this year" he concluded.

Singapore-based Desner Electronics has additional operations in Malaysia, Thailand, Philippines and India and will provide MED with sales and design support throughout these regions. Spencer Tan, CEO said: "Desner has been in the semiconductor distribution business for the last 25 years and has evolved to be a total value and solution provider in the electronics industry. The years of experience we have, in both design creation and demand fulfilment, developed many successful business relationships with our principals. Our regional presence, with local sales and technical support, will be able to generate opportunities for MED’s technology amongst our extensive Asian customer base."

About Galaxy Far East Corporation
Founded in 1979, Galaxy Far East Corporation (GFEC) is the first A/D converter importer in Taiwan and the first local electronic component distributor introducing Harris and Altera products into Taiwan. Today, it is a public company in Taiwan listed on TSE (Taipei Stock Exchange).

GFEC is one of the leading distributors of IC products in Taiwan and China. A major focus is to help customers enterprise to enter new markets and develop new products rapidly, which is why the company's line card includes a comprehensive range of high-tech chipsets and ASICs (Intersil, Micrel, Micrel-Synergy, GenesysLogic, FTDI, Teknovus), logic ICs (AverLogic, Imagia, Vativ), RF (TM, Tzero, Ubec), optoelectronic components (GalaxyCore, Yuhua), GPS solution (Trimble), audio codec (Tenor), PLDs (Altera), MCU (Cyan), etc are distributed by GFEC.

About Desner Electronics
Desner Electronics Far East was founded in 1982. The company is one of the leading semiconductor distributor and representative operations in Asia, representing exclusive and international brand names. Headquartered in Singapore, Desner has sales offices in Malaysia, Thailand, Philippines and India. Achievements stem from a mission statement adopted since the start: "To be the vital link in the supply chain that connects electronic component manufacturers to the OEMs and contract manufacturers through our wide range of value-added services."

About MicroEmissive Displays
MicroEmissive Displays (MED - AIM, London Stock Exchange) is a leader in polymer organic light emitting diode (P-OLED) microdisplay technology. The company was founded in 1999 and has developed a unique emissive microdisplay technology by using a P-OLED layer on a CMOS substrate. In late 2004, MicroEmissive Displays floated on the Alternative Investment Market of the London Stock Exchange (AIM) following a fourth successful funding round, which raised £15.7 M. Funding has been used for proof of principle, technology development and establishing pre-production facilities in Edinburgh, culminating in the first product release and commercial shipments of MicroEmissive Displays’ eyescreen™ microdisplays in December 2005.

MicroEmissive Displays has been awarded ISO 9001:2000 registration for the research, design, development and marketing of digital microdisplay solutions and is working towards full accreditation in 2007. MicroEmissive Displays is headquartered at the Scottish Microelectronics Centre, Edinburgh, Scotland and its manufacturing site is in Dresden, Germany. The company employs 62 people and also has sales representatives and applications support located in Asia, the USA and Europe.

About eyescreen™
MicroEmissive Displays’ eyescreen™ products are the world’s only polymer organic light emitting diode (P-OLED) microdisplays. The full colour eyescreen™ combines superb TV quality moving video images that are free from flicker, with ultra-low power consumption, enabling greatly extended battery life for the consumer. This enhancement in battery usage time made possible by the eyescreen™ will play a vital role in the widespread adoption of portable head-sets for personal TV and video viewing in the consumer marketplace. The innovative design of the eyescreen™, with its integrated driver ICs and its digital interface, offers product design engineers a fast, robust design-in solution for smaller, lighter-weight, stylish products of the future, all for a size comparable with the pupil of the human eye.

Awards
Short-listed for the Best of British Industry Awards 2006, Next Generation Award
Winner of IEE Innovation in Engineering Award 2005, Emerging Technologies Award
Winner Gannochy Medal 2004, Professor Ian Underwood - Scotland’s Top Innovator
Winner European Semiconductor Start-Up of the Year 2004
Listed in Tornado Insider’s Top 100 in 2003
Listed in Tornado Insider’s Top 100 in 2002

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For further information please contact:
Dr Natalie Polack, Product Marketing Manager, MicroEmissive Displays
Scottish Microelectronics Centre, West Mains Road, Edinburgh, EH9 3JF
Tel: + 44 (0) 131 650 7764; Fax: + 44 (0) 131 650 7761
E-mail: info@microemissive.com; Web: www.microemissive.com

Contact:
Nicki Langley
Neesham Public Relations
Tel: +44 (0) 1296 628180
Email: nickil@neesham.co.uk

Photo caption: from left to right: Paul van Eynde, Sales and Marketing Director, MED and Bob Hsia, President, Galaxy FEC shake hands on the distribution agreement for Taiwan.

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