Britain’s babyboomers get their own exclusive website

A MySpace-type website has been launched catering exclusively to the needs of Britain’s babyboomers – those aged 50 and over – who have money to spend and are not interested in growing old gracefully.

[ClickPress, Wed Sep 05 2007] A MySpace-type website has been launched catering exclusively to the needs of Britain’s babyboomers – those aged 50 and over – who have money to spend and are not interested in growing old gracefully.
Wanobe.com caters for a 50-plus audience whose interests range from Viagra to plastic surgery to Vespas by way of the occasional Porsche.
The website will enable visitors to find and comment on restaurants, airlines and travel, hotels, films and the theatre, match-make and date, store personal information on secure online servers, and network online. Visitors will also be able to get information on relevant health and technology issues, for example.
Wanobe.com has been created by David Noble, a 60-year old journalist, broadcaster and communications consultant, to fill a gap in the marketplace for those of middle age and beyond who hold 85 per cent of the UK’s personal wealth.
“Men and women over 50 are major consumers”, says Noble.
“Their children have moved out, their mortgages are paid off and a substantial number have the time and money to get the most out of life.
“And one 55-year-old in two goes online on a daily basis – hence Wanobe.com”.
In line with its content, the website has introduced a pioneering approach to delivering a visually attractive, easy-to-use and practical service focused on the specific interests of its audience.
Geared to generate loyalty, Wanobe.com offers evolving content and, importantly, a zestful, dynamic design that avoids “mature” stereotyping.

For more information, please contact:

David Noble
Managing Director
Wanobe Ltd
Mobile: 07785302694
Email: david.noble@wanobe.com

Photo’s of David Noble and the Wanobe website can be downloaded from the Pressroom at www.wanobe.com. 5

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