63% of businesses say postal costs have increased since Royal Mail’s Pricing in Proportion was intro

Results of a survey into business people’s attitudes to the Royal Mail and the service they receive

[ClickPress, Thu Sep 06 2007] One year on from Royal Mail’s introduction of Pricing in Proportion (PIP), MarketingFile conducted a survey to see if business postal costs had increased or decreased.
When asked “since PIP was introduced, have your office mail costs increased”, 44% said yes, and 16% said it had decreased. When asked how the changes affected their Direct Mail costs, 63% said costs had increased, with 25% staying about the same. A sharp contrast to the Royal Mail’s initial pitch to Postcomm which stated: “The great majority of our mail will not change in price and this means that most of our customers will not be greatly affected”.
Whatever the opinion of PIP, 65% of businesses still use first class post for their office mail, and 44% for direct mail. With the British stamp still being the preferred method of payment for 49%.
When asked, are you happy with the service you receive from the Royal Mail, 50% of business users said no. Despite this, when asked if they would think about using a different provider the majority of particpants said yes, but were confused about the available suppliers.
With last month’s debate between Postcomm and the Royal Mail on possible reductions of deliveries to 5 days a week, we asked "How would this affect you?" 28% of our readers felt it could have a serious impact on their business; with 60% voting they would least like to loose Monday deliveries and 64% happy to loose Saturday.
One thing is clear: with Postcomm recently giving permission to the Royal Mail to raise the price of a second class stamp to 29p by 2010, business users feel that rising prices are not being matched with a rise in service levels.
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Notes to the Editor:
MarketingFile.com is owned and operated by MarketingFile Ltd, a private company based in Hitchin, Hertfordshire.
MarketingFile.com is the UK’s largest online source of lists for direct marketing, supplying mailing, telemarketing, fax and email lists too many thousands of businesses.
MarketingFile Ltd is a member of the Direct Marketing Association and abides by its Code of Practice.
The full survey results can be downloaded from http://email.marketingfile.com/mfroyalmailsurvey07.pdf
For further information please contact Karl Hodgson Marketing Manager on 01462 437733 or email Karl.Hodgson@MarketingFile.com

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