Ciao Surveys’ High-Quality Respondents Contribute to the Launch of Arkenford’s 4Site Web Monitor

Ciao Surveys, GmbH, a Greenfield Online company (Nasdaq: SRVY), today announced that it is delivering high-quality respondents from its proprietary UK panel to support the launch of market modelling and research company Arkenford Ltd’s new offering; 4Site Web Monitor, which monitors consumers’ online activities to reveal online consumer confidence, behaviour and spend.

[ClickPress, Tue Sep 11 2007] Ciao Surveys, GmbH, a Greenfield Online company (Nasdaq: SRVY), today announced that it is delivering high-quality respondents from its proprietary UK panel to support the launch of market modelling and research company Arkenford Ltd’s new offering; 4Site Web Monitor, which monitors consumers’ online activities to reveal online consumer confidence, behaviour and spend.

The 4Site Web Monitor is a nationally representative, monthly online monitor of 3,000 UK residents that includes a value-based market segmentation designed to predict online behaviour. The benefit for Arkenford’s customers is a new and enhanced perspective of online consumer behaviour based on values and purchase motivations. This allows clients to better target potential customers online.

Based on survey results, consumers are grouped into differing segments depending on their online behaviour, attitudes to the internet and life values. Consumers’ behaviour provides seven distinct segments, and their attitudes and values provide five more; creating a unique matrix of 35 different types of online consumers. By tracking how these different types of consumers behave online, online marketers are able to better target their advertising spend.

“We noticed there was a gap in the marketplace for measuring the online consumer on a regular basis, and therefore created 4Site,” commented Crawford Christie of Arkenford. “Now is the ideal time to launch the service with the high growth projected for e-commerce and the lack of creative consumer insight into the online consumer.

In addition, to providing the respondents participating in the monthly online monitor, Ciao Surveys worked closely with Arkenford to develop the 4Site product. Ciao Surveys’ extensive panel in the UK, coupled with the deep profile data compiled on each individual panelist, helps contribute to the robust Arkenford offering.

“Ciao is always looking for new and innovative ways to assist with the market research process,” said Richard Thornton, Vice President of Client Services, Ciao Surveys. “4Site from Arkenford is a fantastic new offering which provides a service that has been lacking in the market, despite the phenomenal growth of new media.”

Anyone interested in subscribing to the 4Site Web Monitor should e-mail crawford.christie@arkenford.co.uk or call 01483 510310.

About Arkenford

Arkenford is a market modelling and market research company with a strategic focus. It aims to make the best possible use of all kinds of information, to deliver creative insight. Arkenford specialises in measuring, understanding and predicting consumer behaviour in the leisure, entertainment, tourism and advertising sectors, but also provides analytical and modelling services in many other sectors.

The company has been carrying out a significant amount of online research since its foundation in 2002 and is strongly focused on providing marketing and customer understanding through segmentation and value analysis.

About Ciao Surveys

Ciao Surveys GmbH provides a full range of Internet survey solutions including sampling, programming, translating and managing online data collection. The company has long been a pioneer in this field and has consistently delivered quality market research services with diverse, demographically representative data. Ciao Surveys’ proprietary panel is one of the world’s largest and highly profiled panel of its kind.

Ciao Surveys offers market researchers and corporate clients a ‘one-stop shop’ for providing quality panels, expertise in technical programming, and hosting facilities for a range of online market research tools

Founded in 1999 in Munich, Germany, Ciao Surveys GmbH has been a subsidiary of Greenfield Online, Inc. since 2005. Ciao Surveys has its headquarters in Munich with offices in London, Paris, Amsterdam, Sydney, Timisoara and Wroclaw. For more information visit http://www.ciao-surveys.com

About Greenfield Online

Greenfield Online, Inc., headquartered in Wilton, CT, supplies the increasingly urgent demand of industry for better understanding of consumers around the world. Our proprietary innovative technology enables us to collect thousands of consumer opinions quickly and accurately, and to organize them into actionable form. We do this through our Internet survey solutions business in North America and Europe by collecting, organizing and selling consumer opinions via survey responses for our clients on a global basis. Through our Ciao comparison shopping portals we gather unique and valuable user-generated content via product and merchant reviews that help consumers and visitors to our Ciao portals compare prices and make purchasing decisions. For more information visit http://www.Greenfield.com or http://www.ciao-group.com. To join the panel to take surveys, visit http://www.greenfieldonline.com.

Press Contacts:

Magdalena Ford
Marketing & Communications Manager
Ciao Surveys
+44 (0) 207 324 0057
Email: magdalena.ford@ciao-surveys.com
Dan Brown
Account Manager
Mulberry Marketing
+44 (0)207 928 7676
dbrown@mulberrymc.com


Cautionary Note Regarding Forwarding Looking Statements
Certain statements in this press release constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, our ability deliver respondents to support the demand for the Arkenford 4Site product, as well as predictions and guidance relating to the Company’s future financial performance and customer demand for Internet survey solutions and comparison shopping services, sales bookings, bid volume, and backlog. In some cases, you can identify forward-looking statements by terminology such as, “may”, “should”, “expects”, “plans”, “anticipates”, “feel”, “believes”, “estimates”, “predicts”, “potential”, “continue”, “consider”, “possibility”, or the negative of these terms or other comparable terminology. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs but they involve a number of risks and uncertainties that could cause actual results to differ materially from those in the forward looking statements. Such risks and uncertainties include, without limitation, risks related to our ability to deliver the appropriate level of respondents required to support the Arkenford product, demand for the Arkenford product which would impact associated revenue for Ciao Surveys respondents, risks related to our ability bring new ideas and online research solutions to our clients, and other risks detailed in the “Risk Factors” section of our most recent Annual Report on Form 10-K and each subsequent Quarterly Report on Form 10-Q that we file with the Securities and Exchange Commission available at www.sec.gov and under the Investor Relations section of our corporate website at www.greenfield.com. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.