Mark Nachlis helps set strategy for Web 2.0 and Revenue Generation

Mark Nachlis, VP, Technology Markets, Harte-Hanks, Inc., discussed how to incorporate direct marketing practices into your Web 2.0 environment without alienating your members

[ClickPress, Fri Sep 14 2007] Mark Nachlis, Vice President, Sales, for Harte-Hanks, Inc. spoke at the Silicon Valley Rountable in Sunyvale, CA., to a Silicon Valley audience of Web 2.0 leaders on "How to use direct marketing in a Web 2.0 world." The topic is vital to all of the new social networking companies with millions of unique visitors a day that are having real difficulties in growing revenue. Most Web 2.0 companies are afraid to alienate their members buy allowing pop-up ads or any form of targeted marketing to their demographic. Nachlis states that the successful companies driving revenue through their members are doing it the old fashioned way, "they are building alliances!" "There is strategy involved, but a lot has to do with strong partnerships and a lot of analytics" said Nachlis.

Web 2.0 companies also need to invest in loyalty programs. There is only so much time in a day and whether you are a student or a grandmother, time is precious. No one is going on 6 sites a day, maybe 2 at most and then spending an average of 22 minutes logged on. Viral marketing can get you to grow your base, but will not put money in your pocket.

The Silicon Valley Roundtable meets once a month at various locations and assists marketing executives and strategic decision makers as to what is real and what is hype when it comes to direct marketing and revenue generation.

Mark Nachlis has been in marketing and sales for over 20 years and was previously the VP, Marketing and Business Development at Maxspeed Corporation, and has worked in the high tech industry with Sprint, Cisco, MCI and General Electric