mySupermarket launches health checking tool

Supermarket price comparison website, mySupermarket.co.uk, has this week launched a new tool that counts the calories of UK shopping trolleys.

[ClickPress, Thu Sep 20 2007] The UK’s only independent supermarket comparison website, mySupermarket.co.uk, has unveiled a new ´Health Checker´ tool.

The Health Checker uses the Food Standards Agency’s approved ‘traffic light system’ which allows mySupermarket shoppers to see the fat, saturated fat, sugar and salt level of any product on the site. According to mySupermarket, the automatic calorie counter could knock 4,000* calories off the average weekly shop, equivalent to losing more than a stone in weight per year*.

mySupermarket is a supermarket comparison web site that compares the prices of four online supermarkets in the UK; ASDA, Tesco, Sainsbury’s and Ocado (Waitrose). The web site is quick and easy to use and allows shoppers to buy groceries and arrange home delivery online - thus avoiding all the queues and chaos of normal supermarkets.

Shoppers start off by typing in their postcode and choosing a supermarket that delivers to their area. Products are then selected from highly-visual, catagorised shelves which also display the price and calorific value of each item.

At check-out, mySupermarket displays the total savings that can be made in terms of both price and nutritional value by means of simple product swaps. Shoppers can also choose to send their whole trolley to a cheaper supermarket if desired. Prices are updated constantly, the web site providing both the latest special offers and the cheapest prices at supermarkets in the UK.

Johnny Stern, Director of mySupermarket.co.uk said, “Many shoppers have told us that health is just as important as money when it comes to selecting products at the supermarket.”

Nutrition Consultant, Juliette Kellow, has described the Health Checker as “one of the most exciting tools” she has seen. “With a few clicks of the mouse, shoppers can easily view the nutrition information for a whole range of products in one go, taking away the need to scrutinise loads of different labels individually,” said Juliette.

mySupermarket.co.uk is owned entirely by a group of UK private investors and mySupermarket employees. No supermarkets or product manufacturers have stakes in the company.

For more information about the supermarket price comparison website visit: www.mySupermarket.co.uk

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