Mobile Marketing, presented by the New England Direct Marketing Association (NEDMA)

Join NEDMA for its October breakfast meeting as Hill Holliday’s Thi Linh Wernau will present a look at what’s new in mobile, what’s on the horizon and why you should start integrating mobile into your media mix now.

[ClickPress, Thu Oct 04 2007] What: Join NEDMA for its October breakfast meeting as Hill Holliday’s Thi Linh Wernau will present a look at what’s new in mobile, what’s on the horizon and why you should start integrating mobile into your media mix now. Please bring your mobile phone, as there will be an interactive portion of the discussion.

Why: With phones that are now capable of providing services not available just a few years ago such as text messaging and multi-media messaging, marketers from every direction are now targeting consumers on their phones in much the same way consumers were targeted by burgeoning Internet companies a decade ago. With over 219 million Americans owning mobile phones this is a tremendous opportunity for marketers. Wenau’s session will provide:
• NEDMA to provide several bullet points

Where: The Langham Hotel, 250 Franklin Street, Boston, MA 02110, (617) 422-5158

When: Thursday, October 11, 2007
7:30-8:00AM Registration, Continental Breakfast & Networking
8:00-9:30AM Program

Contacts: For more information or to register, please contact Beth Drysdale at info@nedma.com or call 781-237-1366.

Costs: NEDMA Members $30.00; Non-members $40.00 (Non-member payment is required in advance). After Tuesday, October 9th at noon and at the door: NEDMA Members: $50; Non-Members: $60.


About Thi Linh Wernau:
Thi Linh Wernau leads Mobile Marketing services at Hill Holliday. Prior to launching the mobile capabilities practice, Thi Linh spent the majority of her career as an integrated advertising executive working with clients such as FleetBoston Financial, Dunkin’ Donuts, Ford Motor Co, Starbucks, Jeep, and the United States Postal Service. Her career has taken her to Hill Holliday, VeriSign, m-Qube, Deloitte & Touche LLP and Foot, Cone and Belding. After close to a decade of service as an account manager, Thi Linh had the opportunity to help build and grow a mobile marketing group within m-Qube, a leading mobile channel enabler. She later re-joined Hill Holliday to focus on mobile marketing as an integrated service offering within the Interactive practice.

About NEDMA:
The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program. For more information, go to: http://www.nedma.com/index.html

NEDMA also serves the New England direct marketing community through the NEDMA Educational Foundation. In addition to providing educational opportunities (including direct marketing scholarships to promising, aspiring direct marketers), the Foundation oversees the NEDMA libraries.