CARACAL AND MERKEL GUNS GO ON SALE AT ADIHEX

Impressive Range of Caracal and Merkel Products On Sale for First Time in the Region

[ClickPress, Mon Oct 22 2007] Caracal International, the Middle East’s newly established light weapons manufacturer will make its products available for sale at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) which will be held from 24 to 27 October, 2007. Along with Caracal’s commercial debut of its superior line of signature pistols, Merkel one of Germany’s most respected manufacturers of rifle and shotguns for hunting and sports, will join Caracal to present an impressive range of hunting weapons.

Caracal’s participation at ADIHEX signals the regional debut of Merkel, a well known European hunting weapons manufacturer, and a company that has been newly acquired by Abu Dhabi based Caracal. Merkel will be available for the first time, to the ADIHEX visitors and this will pave it’s entry into the Middle Eastern, Asian and North African markets.

“We are pleased to be making available Caracal and Merkel guns at ADIHEX as we are aware that sporting enthusiasts have waited for a long time for this opportunity,” said Hamad Khalifa Al Neyadi, Managing Director of Caracal International. “We believe that this exhibition is the perfect launch pad for Merkel and Caracal as it will draw attention to the quality of our craftsmanship and precision.”

Al Neyadi explained that an exhibition such as ADIHEX gives visitors the opportunity to view the many choices of products commercially available to them, and benchmarks Caracal’s products based on its superior features and qualities.

Earlier this year, Caracal acquired Merkel from its base in the UAE. Caracal will promote the sale of Merkel throughout the Gulf and Middle East, Asian and African markets. Merkel products are strictly commercial hunting guns and intended for hobbyists.

Al Neyadi explained that companies or individuals interested in buying need to follow the laws, regulations and procedures to be able to obtain a gun license that will allow them to purchase Caracal and Merkel Products.

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About Caracal

Caracal International, located in Abu Dhabi, United Arab Emirates, is a light weapons manufacturer.

Caracal is a highly advanced pistol manufacturing industry that was established for the first time in the GCC. Caracal was officially launched in February 2007 at IDEX 2007 in Abu Dhabi.

Caracal's production capabilities include machining, surface treatment, quality control and assembly line.
A test certificate was issued in May 2006 fully certifying the Caracal Pistol to be in compliance with the test criteria of NATO D14 standard, TA Police Standard and the Federal Armed Forces Technical Purchasing requirements.
Caracal International L.L.C acquired the German company Merkel, a leading European rifle and shotgun manufacturer, in July of 2007. As part of the acquisition, Caracal will promote the sales of Merkel products in the Gulf, Middle East, Asian and African markets.



About BrandMoxie
BrandMoxie is a leading advertising, PR and marketing agency in Abu Dhabi, UAE. It is a full service agency that specialises in branding, strategy and marketing consulting.

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