Topaz Partners Launches Marketing Technology PR Practice

Tech PR Firm consolidates experience, industry contacts, services for companies in e-marketing, online optimization, marketing analytics and related areas

[ClickPress, Tue Dec 04 2007] Topaz Partners (www.topazpartners.com), an emerging leader in next-generation tech public relations, today announced the launch of its Marketing Technology Practice, which brings together the agency’s experience, contacts and services for the growing community of companies offering technology and business solutions for marketers and advertisers.

Topaz has recently added a number of new clients and project assignments in the marketing technology sector, extending the agency’s track record of success in e-marketing, online optimization, marketing analytics, online advertising, social media, corporate communications and related areas.

Topaz began working with Prospero Technologies (www.prospero.com) earlier this fall, and is helping to raise the visibility of the company’s social media solutions which enable leading brands to seamlessly integrate interactive features throughout their sites. Prospero turned to Topaz to help them launch a full service PR program which includes media and analyst relations, a speaking placement program and podcasts focused on timely topics and issues relevant to Prospero’s target audiences.

Campaigner (www.campaigner.com), a leading email marketing solutions provider, and Balihoo, (www.balihoo.com) a knowledge management solution for the media planning and buying industry, also recently began working with Topaz. The PR projects for these companies combine media relations with thought leadership initiatives, including contributed article placements, blog monitoring and counsel for blog posting and commenting.

“A number of our clients are at the forefront of a major marketing shift, as companies find new ways to communicate with their target audiences,” said Paula Slotkin, co-founder and principal partner, Topaz Partners. “Businesses of all sizes must have a broader marketing strategy, and Topaz is working with some of the most innovative marketing technology companies which provide the solutions necessary, whether it’s an email marketing service for a growing business, or an online community for a major broadcasting company.”

Topaz clients in this sector include the New England Direct Marketing Association (NEDMA), a regional, professional association for all those interested in direct marketing; Prospectiv (http://www.prospectiv.com), a leader in customer acquisition solutions for leading consumer brands; and Wilde, a provider of a wide range of direct marketing services.

Other marketing technology companies Topaz has previously supported include CCBN, a pioneer in Web-based corporate communications services; Constant Contact, a leading email marketing service provider; Cymfony, an award-winning market intelligence and media analysis company; and JumpTap, a leader in the emerging mobile search and advertising space.

Strong growth in online advertising continues to fuel marketing technology innovation. A recent report by eMarketer predicts online ad spending to reach $42 billion by 2011, doubling expected spending of $21.4 billion this year. In 2007 alone, online ad spending is expected to grow by 26.7 percent over last year, while spending on all other media is only expected to increase by 2.1 percent.

“Topaz has a long history of working with marketing technology companies, and with this new initiative, we’re consolidating this experience within a team of PR professionals that has the contacts and skill-set necessary to stand out in a fast growing market,” said Tony Sapienza, Topaz co-founder and principal partner.

About Topaz Partners
Topaz Partners is an emerging leader in the evolving world of technology public relations, integrating both mainstream media and consumer-generated media strategies. The agency’s senior team of professionals draws on experience with leading PR firms and in-house corporate marketing organizations to provide counsel and hands-on support in media and analyst relations, and online communications, PR strategy and message development, the creation of editorial and marketing materials, and other areas of strategic business communications. Topaz serves a growing base of clients across a broad range of technology segments—as well as business-to-business and consumer markets—in regions around the world. Established in 2002, Topaz has quickly emerged as a PR leader and is ranked among “Boston Business Journal’s Top 25 Largest PR Firms in Boston.” For more information, visit Topaz on the Web at www.topazpartners.com or call (781) 404-2400.
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Media Contact:
Brooke Blew
Topaz Partners
781-404-2424
bblew@topazpartners.com

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