Fruit Drenchers, A Sumptuous Splash of Summer to Help Wash Away Winter Blues!

Brand new snack product from Fruit Bowl

[ClickPress, Wed Nov 23 2005] Fruit Drenchers, A Sumptuous Splash of Summer to Help Wash Away Winter Blues!

Those dark winter days are upon us but with new Fruit Drenchers™ from Fruit Bowl® you can pretend those sunny days are back again!

Even if you can’t dash outside and give each other a good dousing with a water pistol, you can give your taste buds a mouth watering treat with Fruit Drenchers™!

Fruit Drenchers™ are the latest snack from Fruit Bowl®! Made from fruit which has been drenched in real fruit juices and dried; Fruit Drenchers™ are the only fruit snack to offer amazing taste options such as whole strawberries, whole raspberries, cherry chunks and mango pieces.

As well as being great tasting, Fruit Drenchers™ count towards the recommended ‘five-a-day’, making them a great snack alternative to chocolate or crisps AND they only contain 61 kcals and 0.12g of fat! Fruit Drenchers™ contain NO added sugar or colours, and most provide 100% of the recommended daily allowance (RDA) of vitamin C.

Fruit Drenchers® are available from Tesco priced at 69p for 20g bags of whole strawberries, raspberries or cherry chunks and 49p for a 20g bag of mango pieces.


For further information please visit www.fruitbowl.com


Notes to editors:
About Stream Foods:
Stream Foods was created by Paul Newberry and Ian Ding in 2000 (ex-Masterfoods marketing executives), with the aim of making fruit more fun to eat.  The annual company turnover now stands at around £7.5m and its Fruit Bowl® range holds the leadership position in the Snacking Fruits Market.
Since the development of the revolutionary products, school bars® and Fruit Flakes® in 2000, Stream Foods has consistently shown the ability to deliver good tasting, convenient fruit products with the introduction of Yoghurt Fruit Flakes® in 2002, and fruitbiss® in July 2005.
The company is made up of 60 colleagues who produce and package the Fruit Bowl® range at the 20,000 sq ft site in Wisbech, Cambridgeshire.
About Fruit Bowl®:
In order to achieve Stream Food’s aim of becoming the UK’s most loved fruit brand, Fruit Bowl® offers a wide range of products and flavours to meet consumer tastes and demand. These include school bars® (available in five flavours), Fruit Flakes® (available in four flavours), Fruit Flakes® with a Yoghurt Coating (available in five flavours).
Fruit Bowl® products are available from the dried fruit section of leading supermarkets now.
For further information please visit www.fruit-bowl.com


For further information please contact:
Zoisa Pugh or Nick Tapper, Ware Anthony Rust on 01223 566212 or email
Zoisa.Pugh@war.uk.com or Nick.Tapper@war.uk.com

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