Filter Worldwide deploys BlueCasting at The Royal Albert Hall

Filter Worldwide has installed BlueCasting at the Royal Albert Hall, allowing visitors to receive free, exclusive content. The first campaign features Cirque de Soleil's new show "Varkei" supported by Lloyds TSB

[ClickPress, Tue Feb 05 2008] BlueCasting™ proximity marketing system delivers exclusive Cirque de Soleil content at the Royal Albert Hall.

Filter Worldwide today announced a partnership with the Royal Albert Hall, the most prestigious venue in London, for deployment of BlueCasting proximity marketing systems throughout the bars and restaurant in the venue.

The first BlueCasting campaign is promoting ‘Varkeai, the new show from the world-famous Cirque de Soleil, which is sponsored by Lloyds TSB.

Visitors to the Royal Albert Hall are able to receive exclusive Cirque de Soleil video content in the bars and restaurant areas by switching on their Bluetooth handsets.

“We’re incredibly pleased to be working with the Royal Albert Hall and have the opportunity to deliver BlueCasting within the UK’s leading venue” said Alasdair Scott, Chief Creative Officer at Filter Worldwide. Scott continued “BlueCasting will add a new dimension to the visitor experience and delivers fast, free content to the thousands of consumers who visit the venue each week”.

Filter Worldwide has previously provided BlueCasting at the Royal Albert Hall for the one-off Amnesty International ‘Secret Policeman’s Ball’ event in October 2006.

About BlueCasting
The popular BlueCasting proximity marketing system has been used around the world by leading brands such as Apple Inc, British Airways, BMW, ColdPlay, BBC Television and Pepsi to deliver marketing messages and free content to consumers using Bluetooth. Filter Worldwide launched the BlueCasting WiFi upgrade in January 2008 which enables WiFi-based content delivery to Apple iPhone, iPod and Sony PlayStation Portable.

Bookmark this release: Del.icio.us - Digg - Furl - Blinklist - Reddit