Acision selected by O2 to differentiate messaging services in the UK
Acision today announced that UK network operator O2, part of Telefonica O2 Europe, has selected its IP Short Message Service Center (SMSC) and SMS Gateway to enhance application messaging capability. Originally selected by O2 in July 2007, Acision’s solution will enable O2 to offer its business customers innovative new ways for interacting with their customers.
[ClickPress, Tue Feb 12 2008] Acision today announced that UK network operator O2, part of Telefonica O2 Europe, has selected its IP Short Message Service Center (SMSC) and SMS Gateway to enhance application messaging capability. Originally selected by O2 in July 2007, Acision’s solution will enable O2 to offer its business customers innovative new ways for interacting with their customers.
The UK is a fiercely competitive market, and O2 is committed to delivering the very best customer experience and services. The deployment of Acision’s IP SMSC across its network reflects a need for proven, stable and reliable capability to differentiate and enhance its services and sustain growth.
O2 will deploy a high capacity voting solution and provision alphanumeric text messages across the network, enabling brands choosing to advertise with O2 to send messages to potential customers that are attributed to a source, such as ‘Brand A’, as opposed to a short code of numbers. This personalized interaction with the subscriber will increase consumer confidence in both the brand and the content they are receiving.
Alan Chalmers, Head of SMS Messaging for O2 commented: “It is imperative that we provide a discernable differentiator from the competition by preparing for future growth whilst providing our customers with the best quality experience available, thereby turning customers into fans. Acision has an excellent reputation for providing robust and innovative messaging platforms, which along with our long and trusted relationship heavily influenced our decision to work with them. These value-added messaging services will prove exciting propositions for both our consumer and business subscriber bases.”
Bas Lemmens, General Manager, Europe, Russia and Africa at Acision, added: “O2 chose Acision because we understand their business and what they want to achieve. O2 will differentiate itself in a highly competitive market through its ability to offer enticing high-revenue generating services that can handle extremely high traffic peaks. Acision’s text messaging systems process over half of the world’s text messages and O2’s decision reinforces Acision as the leader in mobile messaging and the trusted messaging company to operators globally.”
About Acision
Acision is the messaging and charging partner of choice for more than 300 network operators and service providers, supporting over one and a half billion customers worldwide. With over 50% of global text and multimedia messaging traffic generated through its platforms, Acision’s mobile data services expertise includes text messaging, multimedia messaging, IP messaging, mobile internet, mobile advertising, IP voicemail and IP videomail. Acision’s payment systems have processed more than US $100 billion, providing sophisticated real-time charging and removing the boundaries between prepaid and postpaid subscriptions. All of Acision’s solutions are backed up by a robust, global service organisation, offering 24/7 support provided through twenty four local service centres and three state of the art global support centres. With global market experience, Acision has a detailed understanding of what it takes to bring innovative services to full mass market adoption.
Privately owned by an equity consortium led by Atlantic Bridge Ventures and Access Industries, Acision is a half billion dollar company, working with customers in 135 countries across six continents. More information is available at www.acision.com
About O2
O2 is a leading provider of mobile and broadband services to consumers and businesses in the UK. These services include voice, text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G, ASDL+ and WLAN. Every month, O2’s 17.9 million customers send well over a billion text messages. O2 UK is part of Telefónica O2 Europe which comprises mobile network operators in the UK, Ireland and Slovakia along with integrated fixed / mobile businesses in Germany and the Czech Republic. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider
O2 was ranked as 5th best place to work in the Best Companies to Work for 2007 List and has been awarded a two-star accreditation denoting an ’outstanding’ company.
(For b-roll footage of O2, please visit www.thenewshub.co.uk)
Press contacts
Kevin Walters
Marketing Executive, North America
Tel: +1 972 246 5404
Email: kevin.walters@acision.com
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