Business and the Successful Entrepreneur — Personality Traits of a Successful Entrepreneur

Entrepreneurs come in all shapes and sizes but in business the successful entrepreneur has a few things in common. Want to know what makes someone a “business success?” Read on…

[ClickPress, Mon Nov 28 2005] Every year over 400,000 people start a business in the UK alone. Clearly the number started globally must run into millions. Unfortunately only 4% of all new companies formed will survive at least 10 years.

“For anyone contemplating starting a new business, or already running a business the question of what makes a successful entrepreneur is very important,” said Stuart Lockley, a UK based Business Growth Coach.

Lockley gives six areas entrepreneurs must concentrate on if they wish to thrive rather than just survive.


1. Never Stop Learning and growing.

No one can possibly know everything they need to know about running a business. If you believe your business can be the same in five years time as it is today then I feel that sadly you are about to join the 96% who do not survive.


2. Willing to Seek Advice

Trying to reinvent the wheel on a regular basis just takes far too long. Sure you may be able to find the answer to every problem on your own but how much more would you get done if you simply asked someone who already had the answer and then adapted it to your needs.


3. Never Give Up

We all have bad days; we all have bad weeks and at times we can have what seems like a disastrous year. If you wish to be successful you will face many challenges that will leave you feeling like giving up at times. Give up and you fail, it is as simple as that.

4. Focus on Marketing

Most entrepreneurs are not trained in marketing however, if you wish to be a successful entrepreneur you must take an interest in and become a student of marketing.
Whatever else you do you must develop a marketing focus in order to succeed with your business.

5. Test and Measure

Whatever you are doing in any aspect of your business you can be sure of one thing: there is a better way of doing it, you just have not found it yet. Success in business requires a willingness to test everything and measure the results in order to establish what works and what does not.


6. Systems Orientated.

Michael Gerber teaches us that all great entrepreneurs are systems thinkers. Your business should not be a group of people but a system run by people. The systems should do the work while the people run the system. Systems will set you free.


For more information about these key areas to success in business go to www.stuartlockley.com/entrepreneur.html

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