Localization World Paris 2012 Looks at Reaching the Mobile World

More than 600 global business executives from over 30 countries are expected to attend this summer’s Localization World 2012 conference in Paris. With a focus on reaching the mobile world, the event offers attendees six tracks from which to learn about best practices and discuss the latest innovations in localization and web development with companies that are market leaders in international business. Program tracks on 5-6 June include Global Business, Global Web, Localization Core Competencies, Advanced Localization Management, Translation Automation and The Inside Track with Mobility and Common Sense Advisory sub-tracks.

There will be two keynotes including Genséric Cantournet, vice president of cross processes and projects at Telecom Italia Group, and Gustav Praekelt, founder and CEO of Praekelt Group and founder of the Praekelt Foundation. Additional speakers include executives from Agilent Technologies, Autodesk, Avira Operations GmbH & Co. KG, Cisco Systems, Dell, Hewlett-Packard, IBM, Informatica, La Vanguardia, Microsoft, Medtronic Inc., Research in Motion, SAP AG, Spil Games, Symantec, TripAdvisor, Twitter, W3C, Yahoo! and many others including well-known analyst groups.

These experts will deliver presentations on topics such as managing brand quality, enabling mobile websites, driving global growth, global social media, entering international markets and entering new markets. The conference, produced by MultiLingual Computing, Inc. and The Localization Institute, will be held June 4-6 at Le Palais des Congrès de Paris.
Some highlighted presentations include:

• Starting from Scratch â€" Ten Steps to Building a Successful Localization Program
• Mobile Localization Basics: Tools and Good Practices to Get Started
• Mobile Website Enablement for a Data Integration Company
• Morphing into Mobile Multilinguality
• World-ready Mobile Apps â€" How to Succeed When the Clock is Ticking . . . Loudly
• The Killer App Isn’t an App: Quality of Key Mobile Features

On the pre-conference day, there will be several vertical industry round tables including games, life sciences and global social media as well as an “Introduction to Localization” program.

Executives working in marketing, manufacturing, high tech and localization for international markets will enjoy multiple networking opportunities with an opening reception and a group dinner cruise on the Seine. Sessions and exhibits are directed to both the customer and service sides.

Localization is the function of adapting products, services and communications to an international language or culture so as to appear native to that particular region.

“Localization has always been key to international business,” says Ulrich Henes, president of The Localization Institute and one of the organizers of Localization World. “In today’s world, we are becoming increasingly connected through mobile devices. People are relying on tablets and cell phones for entertainment, day-to-day functions and, sometimes, life-saving support. In some emerging markets, traditional models are being completely bypassed for MMS. At Localization World Paris attendees will have the opportunity to learn about localizing content for mobile devices, best practices, and how to get started. The program also covers entering new markets, managing multiple language content, translation tools and launching websites and products for multiple language markets. This conference represents an opportunity to hear from experts around the world and at the same time review the best products and services in the exhibit hall.”

Full program details and speakers’ biographies are available at http://www.localizationworld.com/. To register: http://localizationworld.com/lwparis2012/registration.php.

Event sponsors include ATRIL, Lionbridge, Across, Net-Translators, Moravia Worldwide, Welocalize and Wordbee.