Sophie Paris announces Danang expansion

The company, which runs on a direct selling business model that has proven extremely popular for entrepreneurs all over Vietnam, already has a base of more than 300 members in Da Nang City accompanied by monthly sales of around $30,000 from Vietnam's central provinces.

"We believe in Vietnam, believe in the entrepreneurial spirit of thousands members that we meet every day. So we would expect to see that double in the coming year once we are fully operational." said the General Director, Nick Jonsson.

This comes at an exciting time for the company, which, after a remarkable first year of operations in Ho Chi Minh City, where it doubled its projected sales and member targets, has also recently announced its intention to enter Hanoi.

Sophie Paris' lineup for Danang will include the range of bags which made the brand famous, as well as accessories, apparel, jewelry and watches, and the new ranges of lingerie and shoes to be launched nationally shortly.