Yamaha Golf Car Company Names Capitol Media Solutions as Agency of Record

Capitol Media Solutions is proud to announce that they have been named as agency of record by the Yamaha Golf Car Company. Key areas of focus include all traditional and digital advertising-related responsibilities, brand management, media strategy, planning, buying, public and media relations, thought leadership, and event and program management to help advance B2B and consumer awareness for Yamaha brand golf cars across the United States.


"Yamaha Golf Car was looking for a partner to help navigate the marketplace and provide strategic counsel on a number of disciplines within the media and advertising landscape," said JT Hroncich, President of Capitol Media Solutions. "Yamaha was also looking for an agency that could work collaboratively with their creative development agency, Nelson Creative," says Chris Van Duyne, Director of Business Development for Capitol Media Solutions. Van Duyne continues, "Because Capitol Media Solutions frequently works in partnership with other agencies – including creative shops, traditional advertising agencies, and public relations firms – Yamaha felt that we were a good fit for their needs."


"Capitol Media Solutions showcased a strong offering across a number of disciplines," says Tom McDonald, President of Yamaha Golf Car Company. "They also expressed the ability and desire to maintain an ongoing relationship with Nelson Creative. This is a great example of what happens when two experts in their field come together - representing unique skill sets - to service a national brand," McDonald said. Kevin Norcross, Division Manager - Direct Sales & Marketing at Yamaha Golf-Car Company, added "Capitol Media Solutions’ initial responsibility will be to assist Yamaha in the launch of the industry’s first fuel-injection gasoline fleet golf car".


About Capitol Media Solutions: Capitol Media Solutions is a full-service media firm specializing in media strategy, planning, and buying for all industries. The CMS team customizes strategic and ROI-driven media campaigns for its clients in all mediums from traditional (TV/Cable, Radio, Print, Outdoor, Out-of-Home) to digital (Mobile, SEM/SEO, Display, Social). Capitol Media Solutions currently works both directly with brands and in partnership with marketing communications firms looking to leverage specialty media services to clients. For more information on how Capitol Media Solutions can help meet your advertising needs, please visit www.capitolmediasolutions.com or call 1-800-517-0610 to schedule a consultation.


About Yamaha Golf-Car Company:
Yamaha Golf-Car Company, headquartered in Newnan, Georgia since 1988, manufactures the most highly engineered, highest quality golf cars and utility vehicles in the industry. Yamaha also offers a complete line of transportation and specialty vehicles. For more information on Yamaha Golf Cars, call 1-866-747-4027 or visit us on the web at www.yamahagolfcar.com.