IPTV GURU TO LEAD MIRADA'S MEDIA BUSINESS

One of the few individuals in Europe to have successfully overseen the launch of a functioning IPTV platform has been appointed to head up Mirada Media, the interactive media division of Mirada plc, the publicly-quoted multi-platform operator of digital consumer and transaction-based services, created by the recent merger of YooMedia and Fresh IT.

[ClickPress, Mon Mar 31 2008] One of the few individuals in Europe to have successfully overseen the launch of a functioning IPTV platform has been appointed to head up Mirada Media, the interactive media division of Mirada plc, the publicly-quoted multi-platform operator of digital consumer and transaction-based services, created by the recent merger of YooMedia and Fresh IT.



Antonio Rodríguez was responsible for delivering an IPTV platform with video on demand for the Spanish Telco operator Jazztel, as well as having responsibility for voice and data products in his role as Telco Platforms Engineering Manager. His previous experience includes building the first digital cable platform in Spain with Madritel, implementing the first pay-per-view offering in Spain and having technical responsibility for the company’s first near video-on-demand service.



He joins Mirada to lead the expansion and internationalisation of the company’s interactive media business. Mirada Media provides a full suite of interactive, transactional and gaming end to end services to enhance broadcast and on-demand TV content irrespective of the access platform.



“It is a natural move for me to go from a client-side engineering role into a technology development role. As a company, Mirada understands the challenges that the operators face, which gives us an insight that few other digital specialists can match,” explains Rodríguez.



“We are also one of the few companies with extensive experience of both the broadcast and gaming sectors, which means we can provide significant assistance to broadcasters and content providers looking to take advantage of the deregulation of gambling in Europe.”



Mirada Media products have to developed to assist broadcasters that want to enhance their existing offering, access providers (e.g. mobile operators) that want to extend their platforms, brands that want to develop their own interactive TV or broadcasting capabilities, or existing operators wanting to upgrade their interactive capability.



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MEDIA CONTACTS

Joe Palmer or Howard Robinson

Early Doors

T: 0207 754 5560

M: 07887 952569 or 07702 153537

E: joe@earlydoors.com or howard@earlydoors.com



About Mirada



Mirada is a leading multi-platform operator of unique consumer transaction-based services. It uses its inherent knowledge of the digital user’s preferences and behaviour to help b2c companies ensure their own digital services offer a personal and engaging experience, thereby increasing customer loyalty and improving digital performance.



Mirada, which operates from principal offices in London and Madrid, is structured in four business units:



Mirada Touch delivers products for brand owners, advertisers, retailers and their agencies to create and deliver innovative digital and mobile marketing services to their customers.



Mirada Media, whose products enable content providers to upgrade and enhance their interactive broadcasting capabilities, and which will offer non-broadcasting companies the ability to develop their own broadcasting capabilities.



Mirada Gaming is a cross-channel gambling platform provider which offers long term, risk free gaming products, and a robust platform from which clients can operate their gaming business.



Mirada Connect provides solutions for B2C customer transactions, interactions and payments. Connect products deliver multi-platform solutions covering mobile, IVR, the web and interactive kiosks.



Further information is available at www.mirada.tv

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