Progressive Media Markets Limited appoints RSA Direct

Progressive Media Markets appoint RSA Direct for direct marketing list rental services.

[ClickPress, Tue Apr 01 2008] RSA Direct, a leading UK-based list, data and direct-marketing consultancy - announced an addition to their growing portfolio with the appointment of the entire Progressive Media Markets Limited portfolio.

Progressive Media Markets, publish over 25 magazines and organise conferences and events around the world, within key verticals such as architecture and design, automotive, power, timber, laundry and cleaning, construction, packaging, facilities and office solutions sectors. Titles include Blueprint, FX, Modern Power Systems, OEN – Office Equipment News, Packaging Today, Business Car and many others.

With 193,300 UK and 127,610 business to business decision makers available and either vertical industry lists available the PMML database’s represent significant prospect list opportunities for business to business marketers.

Richard Gibson of RSA Direct said,
“PMML have a substantial data asset of the very highest quality, with both detailed demographic selections, furthermore what makes this an exciting data asset is the ability to offer our customers access to postal, telephone and email address data, and thus allow the list users to conduct multi-channel campaigns.”

A spokesperson for Progressive Media Markets Limited added,
“RSA Direct demonstrated their significant understanding of the list industry and specifically within the business to business marketplace as well as their innovative ideas around list marketing, we are delighted to have found a partner that we can grow our business with”.

Ends

For further information contact:

Richard Gibson, RSA Direct
T: 0208 434 3654
M: 07843 238 903
E: richard.gibson@rsadirect.com
W: www.rsadirect.com

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