Travel and Tourism in Sweden to 2017 - New Market Study Published

Despite the global economic slowdown, the travel and tourism sector in Sweden expanded during the review period. The country witnessed an increase in the number of visitors, both domestic and international, as well as an increase in expenditure by tourists. Improving economic conditions within the country and in key source markets, promotional activities by the tourism authority and the hosting of international events supported this growth. Tourism has a significant role to play in the Swedish economy with a contribution of 10.8% to the total gross domestic product (GDP) in 2012. Key tourism offerings include attractive tourist destinations such as Stockholm, Gothenburg, Malmo, Skane and Kiruna and unique natural phenomena including the midnight sun and the Northern Lights.

Full Report Details at
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Key Highlights

* Tourism in Sweden is primarily nature based. The country's geographical expanse includes forests, snow-covered hills and lakes. Some of the key tourist attractions include natural phenomena such as the Northern Lights, ice hotels, winter sports in northern Sweden and skiing. Additionally, Sweden is home to 15 UNESCO World Heritage Sites.
* The travel and tourism sector in Sweden performed well during the review period, despite a slowdown in 2009 due to the global financial crisis. The country witnessed an increase in the number of visitors, both domestic and international, as well as an increase in expenditure by tourists. The relatively stable state of both the country's economy and within key source markets, promotional activities by the tourism authority and the hosting of international events supported this growth.
* The Swedish government is making continuous efforts to develop the travel and tourism sector throughout the country. In June 2012, five tourist destinations were chosen (out of 40) to be developed into world class tourist destinations with an investment of SEK60 million over a period of five years.
* Visit Sweden, the tourism promotion board of Sweden, is making continuous efforts to promote domestic tourism, as well as promoting the country overseas. For example, in January 2013, a new campaign in the Netherlands named 'Kom je buiten spelen?' (Come out and play) was launched to promote Central Sweden as an attractive summer holiday destination.
* Sweden has a well-developed transportation system which enables comfortable and cost effective means to travel. With 230 airports, even the northern most places such as Kiruna are accessible by plane. Every city and town has a well developed public transport system, with a large availability of bus, metro and tram services.

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