Xiaomi's Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market

Incorporated in 2010, Xiaomi has won itself a name in the global market with its high price-performance ratio smartphones, propelling itself to the top 20 smartphone brands. With unique operational style, sales of Xiaomi smarpthones have grown rapidly. In 2013, Xiaomi separately rolled out MiBox and MiTV, officially confirming its move into the TV market. By aping its success in smartphones to smart TVs, Xiaomi aims to gain traction in the living room and further into smart home applications. This report profiles critical success factors and core competence of Xiaomi in smartphones, examines its strategic planning for smart TVs, opportunities presented and challenges ahead.?
List of Topics

Development of Xiaomi in the Chinese industry, touching on its strategic planning for distribution channels, logistics services, R&D deployment, social media marketing, and product development
Critical success factors for Xiaomi products from the price and product specs perspectives
Outlining opportunities and challenges for Xiaomi to step into the smart TV industry

Full Report Details at
- http://www.fastmr.com/prod/739000_xiaomis_product_strategic_planning_and_its.aspx?afid=301

Companies Mentioned in this Report: Apple, Beijing Junshanyun Internet, Chonghong, CNTV, duokan.com, Farder Express, Hisense, iqiyi.com, letv.com, LG, Samsung, Skyworth, TCL, Vancl, Xiaomi

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