Malaysia Insurance Report Q1 2014 - New Report Available

As of late 2013, Malaysia remains an insurance market that stands out for the innovation of the major insurance companies that are present. This has ensured continued growth in face of frequently challenging competitive conditions. Consolidation in the non-life segment will likely continue. As of late 2013, the insurance sector of Malaysia continues to appear unexciting relative to others in South East Asia. By most metrics, it is growing at single-digit rates. In the non-life segment, a fragmented competitive landscape has, in the past, resulted in brutal price competition which, in turn, has served to constrain the development of non-life penetration. In the life segment, a fairly large number of multi-national players that are quite evenly matched in terms of their overall strengths have also contained pricing power. There has been significant deal-making in the non-life segment and - with AIA's October 2012 purchase of the Malaysian operations of ING - in the life segment also. However, further consolidation is likely.

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Nevertheless, there are many causes for optimism. Takaful is well developed, and accounts for around 15% of overall premiums. There has been a wave of launches of innovative products, which are carefully designed to meet the needs of Malaysian households and businesses. The insurers have been investing heavily to boost the productivity of (often enlarged) agency networks. Bancassurance relationships are being leveraged. The government's Private Retirement Scheme (PRS) will provide new opportunities.

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