Now Available: Lithuania Quarterly Beverage Tracker Report Q4 2013

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Lithuania beverage market

Introduction and Landscape

Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Lithuania's GDP increased by 2.3% in Q3-13, with the latest forecasts for the whole of 2013 indicating an increase of 3.2%. Although the inflation rate for consumer goods increased by 0.4% in November and December, the average inflation rate for the whole of 2013 is expected to be around 1.3% (compared to 3.2% in 2012). The cost of consumer goods, therefore, dropped slightly in 2013 compared to 2012.

Full Report Details at
- http://www.fastmr.com/prod/778871_lithuania_quarterly_beverage_tracker_report_q4.aspx?afid=301

What are the key drivers behind recent market changes?
Temperatures were higher in Q4-13 compared to Q4-12. The average temperature in December, for example, was -5degC in 2012 compared to +3degC in 2013. Average rainfall was also significantly lower in Q4-13. In October 2012, for example, 90mm of rainfall was recorded, whereas only 40mm fell during the same month in 2013.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Lithuania beverage industry and want more detail and analysis on this data. Canadean's Lithuania Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits

Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

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