New Market Report: Dried Processed Food in Belgium

The most important 2013 trend in dried processed food is the double-digit value growth of dessert mixes. Thanks to TV cooking shows and the trend towards doing it yourself at home, the category has already been dynamic in the past. However, dessert mixes is enjoying the astonishing breakthrough of preparations for cakes and pastries at home. Even within this trend, the most dynamic products are those aimed at making individual portions with strong US connotations, such as muffins, cupcakes and brownies.

Competitive Landscape

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The competitive landscape of dried processed food is fragmented, with only one player displaying a double-digit value share. Campbell Foods Belgium remains the leading company in dried processed food in 2013 due mainly to the strength of its Royco brand, which is the leading brand in dried processed food and to the success of its Royco Minute Soup brand, which isthe leading brand of instant soup in 2013.

Industry Prospects

Despite it staple nutrition status, dried processed food possesses potential for further development in Belgium in the forecast period. Belgian consumers have become more diverse in terms of what they cook at home, for example by embracing Asian cuisine or the fad for homemade single portion US style cakes.With the trend towards home cooking, convenience remains a very important factor to consumers. Various categories of dried processed food, including dessert mixes, instant noodles, dried pasta and rice, are expected to benefit from this trend.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dried Processed Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dried Processed Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dried Processed Food in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dried Processed Food in Belgium?
* What are the major brands in Belgium?
* Are consumers in emerging markets moving from unpackaged to packaged rice?

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