Just Released: "Coffee in Indonesia"

The launches of many new brands of "instant white coffee" during 2013 helped to boost the volume growth of instant coffee to continue surpassing that of fresh coffee. Following the success of Luwak White Koffie, the leading coffee players came up with their own versions of low-acid "instant white coffee". The new launches included Kopiko White Coffee, ABC White Coffee and Kapal Api Grande White Coffee and the latest one was TOP Coffee White Coffee. All of these products are mainly targeted at the health-conscious consumers, with their claim of being gentle to the stomach.

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Competitive Landscape

In off-trade volume terms, Santos Jaya Abadi PT continued to lead coffee in Indonesia, maintaining its lead through its extensive product portfolio and its well-established brands. Kapal Api and ABC are the company's two leading standard fresh ground coffee brands. Whilst Kapal Api focuses more on plain fresh ground coffee, offering various blends of fresh ground coffee, ABC is the leading brand of mixed fresh ground coffee and engages in continuous innovation in terms of providing various flavours in fresh ground coffee. In instant coffee, Santos Jaya Abadi PT offers the Good Day brand, which is available in various flavours and targets the young consumers.

Industry Prospects

Product development in coffee in Indonesia is expected to focus on the introduction of new flavours as coffee products which offer interesting tastes remain popular amongst Indonesians. The country's leading coffee manufacturers continue to conduct a high degree of product research in order to offer better-tasting coffee in both economy and premium segments. In addition, the ongoing rise in the health and wellness trend is set to boost demand for the low-acid white coffee, as white coffee's proportion of total coffee volume sales in Indonesia is expected to continue rising during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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