New market study, "Vitamins and Dietary Supplements in the Philippines", has been published

Though the decline in birth rate may have an unfavourable effect on the demand for paediatric vitamins, the ageing population, meanwhile, is presenting opportunities for growth for dietary supplements. With the decline in physical condition as one ages, dietary supplements are seen as helpful in warding off illnesses and in lengthening one's productive years. As such, demand for products such as coenzyme Q10, fish oils/omega fatty acids, mineral supplements and glucosamine was vibrant in 2013 with the elderly being an important demographic group driving growth for these products.

Competitive Landscape

United Laboratories Inc remained the leader in vitamins and dietary supplements with its 30% value share in 2013. The company owns several products from branded ones to generics which together contribute to the company's dominance of the category. Amongst Unilab's strong brands are Ceelin, Revicon Forte, Enervon-C and Myra 300 E. The company is able to build consumer preference for its brands through adequate promotions, reasonable pricing and maintenance of a reputation for quality.

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Industry Prospects

With the expected continuing decline in birth rate until 2018, the elderly are predicted to remain as a significant market group for various dietary supplements. The desire to live a full life until one's senior years is likewise projected to remain strong. This will continuously drive demand for products such as omega 3-6-9 (fish and non-fish), which is predicted to register the highest constant value CAGR of 13% over the forecast period. With the increase in risk of heart diseases as one ages, demand for products that provide protection against cardiovascular illnesses is expected to remain vibrant, especially amongst the elderly.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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