Just Released: "Concentrates in Hungary"

Concentrates in Germany are mainly associated with children, who remain the category's key consumer group. Parents appreciate the convenience and price advantage of concentrates but have become more reluctant to buy them for health and wellness reasons. In general, concentrates, particularly powder concentrates, suffer from a low level of product innovation and a poor image.

Competitive Landscape

In liquid concentrates, SodaStream GmbH remained the leading brand manufacturer in 2013. Its liquid concentrate brand SodaStream benefits from point-of-sale marketing, which has helped to increase brand awareness. As a second brand, the company offers WasserMaxx products, which are used to add carbon dioxide to still water.

Full Report Details at
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Industry Prospects

Most German consumers regard concentrates as inconvenient in their preparation and never consider them as a possible purchase. Moreover, the number of children, which are the main consumers of powder concentrates, will decline further. In liquid concentrates, the high amounts of sugar, artificial sweeteners and preservatives remains a problem because many consumers regard these products as unhealthy. While concentrate manufacturers have focused on offering healthier alternatives, these products are still not widely trusted.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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