New market study, "Dermatologicals in Bolivia", has been published

After a sharp increase in 2011 as a rebound from the previous crisis in 2009, dermatologicals increased by 20% in current value terms in 2013, well below the 26% CAGR for the review period. Dermatologicals is driven by the care Argentinian consumers take for their appearance.

Competitive Landscape

The category is concentrated - the top six companies accounted for more than 76% of value sales in 2013, with the rest of the retail sales in the hands of around 20 companies. This competitive environment puts a cap on price increases, as second-tier companies follow the price strategy set by leaders. Local consumers value brand equity and tradition more than price in their value equations. New product development is one of the main strategies used to gain share in this market.

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Industry Prospects

Dermatologicals is expected to record a CAGR of 5% at constant 2013 prices over the forecast period against a 26% CAGR seen over the review in current terms period taking into account high overall inflation rates. Slower growth is expected in line with a stagnating economy and continuing price increases.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Argentina?
* What are the major brands in Argentina?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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