Wound Care in Israel: New research report available at Fast Market Research

Private label, with the most significant being Life from Super-Pharm, dramatically expanded its product portfolio in 2013. For example, the majority of plasters and bandages present on the shelves were private label. Super-Pharm attempted to strengthen its brand and attract consumers via lower prices than its competitors.

Competitive Landscape

Chemipal Ltd continued to lead the category in 2013 with a 28% retail value share thanks to its Nexcare brand which led gauze, tape and other wound care with a value share of 36% and ranked joint first with Band-Aid in sticking plasters/adhesive bandages with a 23% share. The company offers a wide variety of plasters, bandages and other wound care, being well-established in the marketplace and enjoying widespread availability in retail outlets. The company's share remained largely unchanged in 2013.

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- http://www.fastmr.com/prod/830140_wound_care_in_israel.aspx?afid=301

Industry Prospects

Private label is expected to continue to expand and take over shelf space as its prices will remain lower than those of branded competitors in a landscape where consumers are not brand-sensitive and are more concerned about price.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Israel?
* What are the major brands in Israel?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

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