New Market Research Report: Polishes in the Netherlands

According to Euromonitor International's estimates, Peru stands as the third lowest country in Latin America, in per capita expenditure in value terms on polishes. This type of product is not considered essential in Peru, as consumers prefer to focus on other home care products such as laundry care and surface care. Nevertheless, the positive economic performance of the country coupled with modest price increases allowed more middle-income households to increase their expenditure on non-essential items, among them, polishes. As a result, the category registered 8% growth in current value sales in 2013, in line with the performance observed the previous year.

Competitive Landscape

Polishes was led by Intradevco Industrial SA with 50% value share in 2013. The company participates across the category, offering well-recognised brands of good quality at affordable prices. In addition, Intradevco has achieved an excellent level of distribution among traditional and modern retail outlets.

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Industry Prospects

Polishes is set to register a value CAGR of 6% in constant 2013 prices over the forecast period, which is a better performance than the one obtained over the review period. As Peruvian consumers benefit from higher purchasing power they will increase their expenditure on this non-essential item that helps to take better care of their house, ornaments and shoes. Despite this, low-income segments will continue to depend on cheaper alternatives to floor polish such as bleach and powder detergents as they emphasise hygiene over appearance when taking care of their floors.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Peru market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Peru?
* What are the major brands in Peru?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

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