New Market Study Published: Sports and Energy Drinks in Portugal

Regardless of the very high popularity of sports and energy drinks in Portugal, in recent years the category has been forced to adapt to the volatile economic situation which has plagued the majority of Portuguese families for some years. The consumption of non-essential products has been relegated to secondary importance as life's necessities have been prioritised and this led to sports and energy drinks declining by 5% in off-trade volume and by10% in on-trade volume during 2013.

Competitive Landscape

The sports and energy drinks remains a rather underdeveloped soft drinks category in Portugal, especially in comparison with other European countries and the lower number of companies operating in the category is evidence of this fact. While sports drinks is dominated by four main soft drinks companies and one relative outsider, energy drinks is dominated by three major brands.

Full Report Details at
- http://www.fastmr.com/prod/836902_sports_and_energy_drinks_in_portugal.aspx?afid=301

Industry Prospects

Sports and energy drinks is expected to register a more positive performance in Portugal over the forecast period, although, although positive growth is expected to remain slow, with 2014 set to be a particularly difficult year as the majority of Portuguese consumers continue to struggle amidst adverse economic conditions. However, with the anticipated recovery of the Portuguese economy expected to begin in earnest during 2015, Portuguese consumers are expected to increase their consumption of sports and energy drinks, with growth expected to remain low. Overall, off-trade value sales of sports and energy drinks are expected to increase by 2% over the course of the entire forecast period, while off-trade volume sales are expected to increase at a CAGR of 1%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports and Energy Drinks in Portugal?

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