Now Available: RTD Tea in New Zealand

RTD tea continued to record solid growth in 2013. Despite having a relatively small base in comparison to some other soft drink areas, RTD tea continues to be one of the leading soft drinks areas. Strong promotional activity by major brands, Unilever New Zealand's Lipton Iced Tea in particular, has helped to increase awareness among consumers and fuel demand for RTD tea products.

Competitive Landscape

Unilever New Zealand and Frucor Beverages remained the two main companies within RTD tea in 2013. Promotional activity remained high in 2013, particularly in the summer months, and an extensive range of brand variants are available. Unilever New Zealand continued to dominate sales in 2013, recording a value share of 71%.

Full Report Details at
- http://www.fastmr.com/prod/836881_rtd_tea_in_new_zealand.aspx?afid=301

Industry Prospects

The health and wellness trend is expected to continue to contribute to the performance of RTD tea, with key players set to reflect the growing popularity of healthier beverages in their marketing campaigns and new product developments. The use of stevia as a sugar replacement is expected to boost current minimal sales of reduced sugar RTD tea. In addition, Superfruits are expected to also be further utilised as RTD flavours during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in New Zealand?
* What are the major brands in New Zealand?
* What flavors of RTD Tea, like green tea, are the most popular in New Zealand?
* Who is the consumer profile of RTD tea drinkers in New Zealand?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for New Zealand?
* Are fountain sales available for RTD Tea in New Zealand?

Reasons to Get this Report

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- RTD Tea in China
- Global Iced/RTD Tea Drinks Report 2013
- Iced/RTD Tea Drinks Market in MENA to 2019: Market Guide
- Iced/RTD Tea Drinks Market in Latin America to 2019: Market Guide
- Iced/RTD Tea Drinks Market in Asia to 2019: Market Guide