New Market Research Report: Fragrances in Ecuador

For Ecuadorians, the use of fragrances is becoming more of a habit than a luxury. As direct selling companies increase their sales and distribution all over the country, more consumers are using fragrances on a daily basis. This is because they are pleased by the aromas, product availability, affordable prices and payment facilities, which are much more convenient than store-based purchase of perfumes and the like.

Competitive Landscape

Yanbal Ecuador SA led sales in 2012, with 30% current value share. The firm has been quite successful in properly advertising its fragrances through its sales representatives who are all over the country. Also, Yanbal has many attractive sales and offers, and in this way it sells more during the peaks of the year, May (for Mother’s Day) and December (Christmas).

Full Report Details at
- http://www.fastmr.com/prod/837924_fragrances_in_ecuador.aspx?afid=301

Industry Prospects

It is very likely that low-income groups will become a more targeted segment during the forecast period, as they represent a very interesting sales potential, and they represent a larger population and are willing to pay for fragrances. However, customers are expected to become more demanding, as they want quality products. They are expected to pursue products with recognised brand names, long-lasting aromas and attractive packaging, which are also very important in the moment of purchase.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Ecuador market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Ecuador?
* What are the major brands in Ecuador?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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